Shared Flashcard Set

Details

Brown cards
Browns test 2
16
Other
Undergraduate 2
03/28/2007

Additional Other Flashcards

 


 

Cards

Term
People who manage to influence or change the path
Definition
Change Agents
Term
Critical Mass
Definition
When adoption is assured and it has substainability
Term
Metcalfe's Law / Interactive Technology
Definition
Value increases as more people adopt it. Exampel are fax machines. One is useless. but many people interconnected by many fax machines is far more valauble.
Term
Reciprocal Interdependency
Definition
The adopters who make up critical mass are influenced by adopters around them. This is the recipricoty of it as well and dependency.
Term
Network Externalities
Definition
Things outside the network that hinder it.
Term
Heterogeneity
Definition
Diffrences with the social system. How diffrent or Diverse when it comes to critical mass.
Term
Accelerating Production Functions
Definition
1st adoptions, small at first and then it takes off.
Term
Decelerating Production Function
Definition
The Slow Down
Term
Linear Production Function
Definition
Flat Lining, Each adopter makes equal contribution
Term
4 Main elements in the diffusion og new ideas
Definition
The Innovation, Communication Channels, Time & Social System
Term
Characteristics of an Innovation
Definition
Relative Advantage, Compatibility, Trialabilty & Observability
Term
Relative Advantage
Definition
Whether it is better than the idea is supersedes. It is measured in terms of ecomics, social prestige, conveneience and fashion.
Term
Compatability
Definition
Wheather or not it is consistent with existing values, social systems and needs of potential adopters.
Term
Complexity
Definition
Degree to whether it is easy to use or not.
Term
Trialability
Definition
Experimentation and used on a limited basis.
Term
Observability
Definition
Degree to which the innovation is visible to others. The easier it is to see, the more likely it will be used.
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