Term
| Values of branding to buyers |
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Definition
- Helps identify products - Facilitates purchase, saves time shopping. - Helps ensure quality, and helps reduce risk. -Contributes to image, self expression, status or personality. |
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Term
| value of branding to sellers |
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Definition
- Facilitates repeat sales - Fosters brand loyalty -Help introduce new products -Halps stabilize higher prices |
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Term
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Definition
highest. Brand insistence Second. Brand Preference lowest. Brand Recognition |
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Term
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Definition
-Brand name awareness -Perceived Brand quality -Brand associations -brand loyalty |
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Term
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Definition
Selecting a brand name. -Types of brands (manuf, dist, gen) -Branding Policies |
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Term
Selecting a brand name. Criteria for brand name selection |
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Definition
-Short, Easy to say, spell and recall. -Distinctiveness to set the brand apart. -Indicate products major benefit or use. -Recognizable in all types of media. |
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Term
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Definition
Protection -Convenience -Promotes Product -Prevent waste -Easier stoage |
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