Term
| Electronic commerce (e-commerce, EC) |
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Definition
| describes the buying, selling, transferring or exchanging of products, services or information via computer networks, including the Internet. |
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Term
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Definition
____________ is a broader definition of EC, including buying and selling of goods and services, and also servicing customers, collaborating with partners, conducting e-learning and conducting electronic transactions within an organization.
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Term
| Electronic commerce (e-commerce, EC) |
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Definition
| describes the buying, selling, transferring or exchanging of products, services or information via computer networks, including the Internet. |
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Term
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Definition
is a broader definition of EC, including buying and selling of goods and services, and also servicing customers, collaborating with partners, conducting e-learning and conducting electronic transactions within an organization.
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Term
| Electronic commerce (e-commerce, EC) |
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Definition
| describes the buying, selling, transferring or exchanging of products, services or information via computer networks, including the Internet. |
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Term
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Definition
is a broader definition of EC, including buying and selling of goods and services, and also servicing customers, collaborating with partners, conducting e-learning and conducting electronic transactions within an organization.
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Term
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Definition
| organizations are purely physical organizations. |
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Term
| Click-and-mortar, bricks-and-clicks, or partial e-commerce |
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Definition
| organizations conduct e-commerce activities, but their product is primarily physical. |
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Term
| Virtual organizations or pure play |
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Definition
| are companies that are engaged only in e-commerce which is completely digital. |
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Term
| Business-to-consumer (B2C): |
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Definition
| the sellers are organizations and the buyers are individuals. |
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Term
| Business-to-business (B2B): |
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Definition
| both the sellers and buyers are business organizations. B2B represents the vast majority of e-commerce. |
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Term
| Consumer-to-consumer (C2C): |
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Definition
| an individual sells products or services to other individuals. |
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Term
| Business-to-employee (B2E): |
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Definition
| An organization uses e-commerce internally to provide information |
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Term
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Definition
| the use of Internet Technology in general and e-commerce in particular to deliver information about public services to citizens (called Government-to-citizen [G2C]), business partners and suppliers (called government-to-business [G2B]), |
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Term
| Mobile Commerce (m-commerce) |
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Definition
refers to e-commerce that is conducted in a wireless environment. For example, using cell phone to shop over the Internet.
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Term
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Definition
| Which transaction type is the more complex: B2B or B2C? |
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Term
| Which transaction type produces the most volume? |
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Definition
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Term
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Definition
| sell product or services to other organizations electronically |
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Term
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Definition
| electronic catalogs and forward auctions |
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Term
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Definition
| buy product or services from organizations electronically |
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Term
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Definition
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Term
| In the sell-side marketplace, |
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Definition
| organizations sell their products or services to other organizations electronically from their own Web site and/or from a third-party Web site. |
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Term
| In the buy-side marketplace, |
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Definition
organizations buy product or services from other organizations electronically.
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Term
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Definition
| is a competitive process in which either a seller solicits consecutive bids from buyers or a buyer solicits consecutive bids from sellers. |
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Term
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Definition
| Sellers use a ______________ as a channel to many potential buyers. |
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Term
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Definition
| one buyer, usually an organization, wants to buy a product or a service. |
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Term
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Definition
| Which auction benefits the seller? |
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Term
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Definition
| Which auction benefits the buyer? |
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Term
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Definition
| is a Web site that represents a single store. |
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Term
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Definition
| are collections of individual shops under a single Internet address. |
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Term
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Definition
| involves conducting banking activities from home, a place of business, or on the road instead of at a physical bank location. |
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Term
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Definition
are dedicated only to Internet transactions. Reduces costs to 2 cents per transaction instead of $1.07 per transaction at a physical bank.
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Term
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Definition
| involves customers accessing services via the Web. |
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Term
| Disintermediation (Channel Compression) |
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Definition
| is when the function(s) of intermediaries can be automated or eliminated. |
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Term
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Definition
| or middlemen provide information and/or provide value-added services. |
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Term
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Definition
| occurs when manufacturers disintermediate their channel partners, such as distributors, retailers, dealers, and sales representatives, by selling their products directly to consumers, usually over the Internet through electronic commerce. |
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Term
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Definition
| is a process in which a company integrates its offline and online channels. |
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Term
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Definition
| manufacturers or retailers sell directly to customers. |
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Term
| Electronic tendering system |
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Definition
| businesses (or governments) request quotes from suppliers; uses B2B (or G2B) with reverse auctions. |
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Term
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Definition
| customers decide how much they want to pay. |
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Term
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Definition
| customers specify a need and an intermediary compares providers and shows the lowest price. |
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Term
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Definition
| Vendors ask partners to place logos or banners on partner’s site. If customers click on logo, go to vendor’s site, and buy, then vendor pays commission to partners. |
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Term
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Definition
| receivers send information about your product to their friends. Word-of-mouth |
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Term
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Definition
| small buyers aggregate demand to get a large volume; then the group conducts tendering or negotiates a lower price. |
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Term
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Definition
| companies run auctions of various types on the Internet. |
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Term
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Definition
| customers use the Internet to self-configure products or services. Sellers then price them and fulfill them quickly. |
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Term
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Definition
| company offers deep price discounts. |
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Term
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Definition
| only members can use the services provided. |
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Term
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Definition
| connect many buyers to many sellers. |
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Term
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Definition
| connect buyers and sellers in a given industry. |
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Term
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Definition
| connect buyers and sellers across many industries and are used mainly for maintenance, repairs, and operations materials. |
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Term
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Definition
needed services such as temporary help or extra office space are traded on an “as-needed” basis.
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Term
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Definition
•Businesses and employers cantrack individual activities on the WWW using cookies or special spyware.
•Private/personal information can be tracked, compiled, and stored as an individual profile.
•This information is sold to other businesses for target marketing or by employees to aide in personnel management decisions (i.e., promotions, raises, layoffs).
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Term
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Definition
| protecting intellectual property in e-commerce and enforcing copyright laws is extremely difficult. |
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Term
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Definition
| stocks, investments, business opportunities, auctions. |
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Term
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Definition
| \______________ problems with competition |
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Term
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Definition
| refers to the practice of registering domain names solely for the purpose of selling them later at a higher price. |
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Term
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Definition
| is a practice of registrants using the five-day "grace period" at the beginning of a domain registration to profit from pay-per-click advertising. |
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Term
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Definition
| Fees when and where (and in some cases whether) electronic sellers should pay business license taxes, franchise fees, gross-receipts taxes, excise taxes, |
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Term
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Definition
popularity; algorithm developed by Google cofounder Larry Page to rank websites
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Term
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Definition
| Is it worth it for companies to be in sponsored links? |
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Term
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Definition
| Is it worth it for companies to invest in website positioning? |
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Term
34% of clicks go to first link which is twice that of the #2 link
Paid search overshadows all other Internet advertising and marketing
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Definition
Why is the competition so high to be the first link in the search results?
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Term
| Search engine optimization (SEO): |
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Definition
| The process of improving a page’s organic search results; increasing website visibility in the major search engines and directories |
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Term
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Definition
| is an attempt to disseminate information in order to influence a buyer-seller transaction |
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Term
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Definition
| are simply electronic billboards. |
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Term
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Definition
| appears in front of the current browser window. |
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Term
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Definition
| appears underneath the active window. |
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Term
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Definition
| asks consumers to give their permission to voluntarily accept online advertising and e-mail. |
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Term
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Definition
| occurs when receivers send information about your product to their friends (word-of-mouth) |
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Term
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Definition
Advertisements that are targeted based on a user’s query
Advertisers bid on the keywords and phrases that they would like to use to trigger the display of their ad
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Term
| Pay-per-click (PPC) or cost-per-click (CPC) |
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Definition
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Term
| Pay-per-impression (PPM): |
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Definition
| graphical display ads are sold according to the number of times the ad appears (the impression) |
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Term
| What happens if people don’t click the ads? |
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Definition
•Google doesn’t make money
•Advertisers don’t attract customers
•Searchers aren’t seeing ads they’re interested in |
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Term
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Definition
| A broad measure of ad performance; “how relevant your ad is to a related search” |
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Term
| Click-through rate (CTR): |
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Definition
| The number of users who clicked an ad divided by the number of times the ad was delivered |
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Term
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Definition
| the website displayed when a user clicks on an advertisement |
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