Education

Is a empowering and includes both transmission of information and tranining in skills of thought and action

Persuasion

Is a effort to impose external values through communication and through expressions of social reinforcement

Motivation

Is the alteration of consequences of behaviour increasing rewards for desired behaviours or penalties for behaviours that are to be discouraged

Facilitation

Is the manipulation of environments to increase access to or availability of the means to perform a desired behavior or the establishment or elimination of barriers to action.

Types of social influence

EDUCATION

Infromation Transmission

and

Skills Training

Types of social influence

PERSUASION

Commuication

and

Social Reinforcement

Types of social influence

MOTIVATION

Rewards

and

Punishments

Types of social influence

FACILITATION

Access and Availability

and

Barriers to change

Information Transmission

Heath education in the context of formal education and schooling.

Skills Training

Communication

Health behaviour can be understood in term of information processing.

Social Reinforcement

Includes both symbolic and material reward from others and self reinforcement

Reward

Punishment

Is a natural social response to deviant behaviour.

Access and Availability

Barriers to Change

Laredo

Information

and

Training

Newspapers and radio, presentations at church to show relationship between sanitary conditions and children's health. Basic skills for garbage handling and for indoor plumbing.

Laredo

Communication

and

Social Reinforcement

Exposing the dangers of infant health was used. Established leaders out of the community for others to see them as role models. Installing plumbing w/ no immediate cost.

Laredo

Incentive

and

Punishment

Clean Tiolet.

Laredo

Access and Availability

and

Barriers to Change

Availability of inexpensive pre-fitted plumbing. Small Loans

North Karelia

Information

and

Training

Newpapers and radio one million bulletins, posters, distributed at worksites schools, shops, clubs. (Training) Worked with MARTTA organization of local housewifes - Learned how to cook healthier types of foods.

North Karelia

Communication

and

Social Reinforcement

Endorsements were obtained from World Health Organization local physicians and public health nurses.

North Karelia

Incentive

and

Punishment

Raised taxes on cigarettees. Trip to Hawaii offered to non-smokers.

North Karelia

Access and Availability

and

Barriers to Change

Increase availability of low-fat foodstuffs. Introduce restrictions on smoking in many indoor spaces.

San Franciso AIDS

Information

and

Training

Hotlines. Skills were demonstrated through modeled leaflets and comic books on condom usage.

San Francisco AIDS

Communication

and

Social Reinforcement

Peer Led.

San Francisco AIDS

Incentive

and

Punishment

None except to avoid AIDS

San Francisco AIDS

Access and Availability

and

Barriers to Change

Condoms available at bars and were at-risk activity took place. Condoms joining matches for lighting cigarettes.

Laredo

Case Study

U.S National Communication Disease Center was assigned to guide the modification of population behaviour to eliminate unsanitary toilet facilities and to promote proper handling of refuse material.

North Karelia

Case Study

Is a comprehensive community programme for health promotion, and particularly for prevention of cardiovascular disease.

San Francisco AIDS

Case Study

Gay Community Intervention.