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| beat the competition from other stations |
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| keep the viewers on your station |
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| schedule similar programs consecutively |
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| schedule things from the same genre at the same time, CHALLENGE the other station |
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| showing unusual things, or normal things at unusual times |
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| schedule similar programs consecutively |
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| schedule highly rated programs before and after a weak or new program |
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| schedule weak or new programs before and after a highly rated program |
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| schedule an episode of the same series at the same time every weekday |
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| (early 1970's) restricted networks' financial interest in programs. Abandoned in 1995. |
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-CBS/Paramount
-NBC Universal
-Disney/ABC Domestic TV
-lead to creation of new broadcast networks my major studios:
-Paramount - UPN, and WB |
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1970 - 1996 prohibited local stations from syndicating off-network programs during the 7-8pm hour
Scrapped in 1996 for all but network-affiliated or network-owned stations in top 50 markets |
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| The appeal of broadcast news rests on humans' ancient need to tell one another of the day's events. |
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1.) Hindenberg disaster - May 6, 1937
2.) Murrow in London - Sep. 20, 1940
3.) Kennedy Funeral - Nov. 22, 1963
4.) Walter Cronkite in Viet Nam - Feb 27, 1968
5.) 9/11 |
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- Clarity and directness of reporting
- Poetic descriptions of the battle of Britain in 1939
- Immediacy
- Courage, integrity, social responsibility, journalistic excellence |
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- Began at CBS in 1935
- Rooftop reports in 1939
- Person to Person 1953-1961
- 1958 RTNDA speech |
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- News for profit
- emotionally-driven stories
- celebrity and fluff stories
- over-reliance on official sources |
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- Rupert Murdoch in 1996
- opinionated hosts
- leading cable news channel |
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Microsoft and NBC in 1996
- liberal counterpoint to FOX |
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- blatant political bias
- crisis-oriented coverage of live events with little historical or cultural perspective |
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| hiring for producers, writers, anchors |
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- oversees organization and assembly
- overall "look" of newscast |
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| In charge of story lineup, transitions |
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| Sends reporters off on stories |
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| Program Director Resources |
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- programming creates audience
- ratings measure the audience |
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National Market
- Nielsen Television Index(NTI) is used to measure network viewing and any household with a TV can be selected.
- peoplemeters
- 9,000 households, 18,000 individuals |
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- 210 markets
- Nielsen Station Index
- Random digit sampling to call 1-2k homes |
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- metro
- Nielson Station Index
- Designated Market Area(DMA) |
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