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BCOM Quiz Ch 3+4
BCOM 5th Ed.
16
Business
Undergraduate 1
09/12/2013

Additional Business Flashcards

 


 

Cards

Term
libel
Definition
written defamatory remarks
Term
slander
Definition
spoken defamatory remarks
Term
deductive
Definition
a message in which the major idea precedes the details
Term
inductive
Definition
a message in which the major idea follows the details
Term
passive voice
Definition
when the subject of a sentence is the receiver of an action
Term
active voice
Definition
when the subject of a sentence is the doer of an action
Term
coherence
Definition
cohesion, so that each sentence in some way is linked to the preceding sentences
Term
clich├ęs
Definition
overused expressions that can cause their users to be perceived as unoriginal, unimaginative, lazy, and perhaps even disrespectful
Term
jargon
Definition
specialized terminology that professionals in some fields use when communicating with colleagues in the same field
Term
redundancy
Definition
a phrase in which one work unnecessarily repeats an idea contained in an accompanying word (e.g., "exactly identical")
Term
tone
Definition
the way a statement sounds; it conveys the writer's or speaker's attitude toward the message and the receiver
Term
subjunctive sentences
Definition
sentences that speak of a wish, necessity, doubt, or condition contrary to fact and employ such conditional expressions as I wish as if, could, would, and might
Term
euphemism
Definition
a kind word substituted for one that may offend or suggest something unpleasant
Term
doublespeak
Definition
also called doubletalk or corporate speak; euphemisms that deliberately mislead, hide, or evade the truth
Term
denotative meaning
Definition
the literal meaning of a work that most people assign to it
Term
connotative meaning
Definition
the literal meaning of a word plus an extra message that reveals the speaker's or writer's qualitative judgement
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