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| Advertising (Classic Definition) |
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| Any paid form of non-personal presentation & promotion of ideas, goods, or services by an identified sponsor. |
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| Characteristics of a population (Age, sex, job, etc...) |
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| Defining who desires and is ad worth the $$$ |
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| Selling ads on own medium |
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| Cost per 1,000 views (CPM) |
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| Internet ads have a < 1% CTR |
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| Weekly, global, 10 minutes (British Pathe and Fox Movietone) |
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| Public Relations (Classic Definition) |
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| Creating an understanding for, or goodwill towards, a company, a person or a product. |
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| Responding to negativity. (Tylenol poison, Odwalla juice) |
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| Selling thru PR and not ads. (Cabbage Patch Kids, giant shoe) |
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| Financial Public Relations |
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| Info. for business reports. (Bad PR: no comment, not public's business, etc...) |
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| Government Public Relations |
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| Committee of public info. (New Deal and Liberty Bonds) |
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| Mass media establishes what issues are and are not important to individuals and to the culture. |
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| The theory that media have minimal or limited effects because those effects are mittigated by a variety of mediating or intervening variables. |
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| Two-Step Flow Communication |
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| Sharing info. with friends and family. |
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| Elisabeth Newman: Media for consensus, opposing viewpoints are fewer. |
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| Blocking violent content and violence ratings |
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| Greek. Governing traditions, privileges carry obligations. |
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| No conflict of interests. |
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| Not showing embarrasing things to public. |
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| Qualified Privilege (Libel) |
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| Info. in courts or legislature. |
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| Opinion, commentary, editorials are not libel. |
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| Intruding or embarrassing facts. (Photographers must keep distance, phone calls available for criminals) |
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| Too close to the people in the story |
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| Involved in more than one interest where one could damage the other. |
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| Public Relations Society of America (PRSA) |
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| Fair, truth, identify, don't guarantee, no false misleading. |
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| Federal Communications Commission (FCC) |
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| Misleading or tasteless ads |
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| 1914-Stops ads that injure or deceive consumers. (Corrective ads) |
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| Literacy, Artistic, Political, Social values. |
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| Former journalist against workers in New York. |
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| "The Medium is the Message"-'60s. TV & Global Village |
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| NY Times: Non-whites are in glimpses. |
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| "No Sense of Place"-1985 TV between men/women, child/adult, loss childhood. |
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| "People of Plenty"-1954 Ads dominate consumer society. |
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| Army-McCarthy investigation of Communist influence. |
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| Journalist recruited by George Creed (WWI) |
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| The London Blitz (WWII) 1940 radio |
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| Watergate Hearings in 1973 |
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| The Golden Age of Television |
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| JFK Debates and inauguration. Vietnam: Protesters, Missle Crisis, assassinations, beat up, war coverage. |
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| Media defined as robust and wide-open. |
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| Prohibits WWI anti-war speech |
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| Roth vs United States 1957 |
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| Roth Test: obscenity not from 1st Amendment, without social, prurient interests. |
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| Miller vs California 1973 |
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| Local Courts: Prurient interests, violates sexual St. Law, lacks LAPS. |
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| Communication Decency Act (DCA) |
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| Unsuccessful attempt to control internet content. |
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| Child Online Protection Act (COPA) |
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| Aimed at preventing minors from getting access to sexually explicit online material, even though the material is legal for adults. |
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| Fourth Estate-Media extra constitutional branch of government. |
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Publicity=free, not controlled.
Advertising=Not free, controlled. |
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| Cost, need vs want, competition, power, finances. |
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| Expensive, direct sponsorship inherited from radio. |
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The Publicity Bureau in Boston, 1900 was the first.
Lee & Parker, NY firm. |
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| Product of journalism (20th Century) |
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| Non-stop, providers gather news, individual needs, replacing TV ads. |
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| TV and Social Behavior study |
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| 1971-No connection with violence |
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| Lee's "Declaration of Principles" |
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| 1906-Honest and accurate news about businesses in the open. |
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| Protect journalists from revealing source. Not a federal law. |
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| "The media is the message" |
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| Form of media provides the message |
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| 1929-Studied how children movies affected them |
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| "War of the Worlds" broadcast contradicts Payne Fund Study |
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| Who says what, on which channel, to whom, with what effect |
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| National Council of La Raza study |
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| Only 2% of primetime characters are Latino |
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| Loving with a Vengeance-Tania Modleski, "Male-centered" |
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"For better or worse", gay character.
Lesbians kiss on Ellen.
Men kiss on New Yorker Cover. |
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| The media exposes public mismanagement |
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| Planting false stories in media |
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| Member TV stations, violence and consequences |
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| Seek truth, no harm, independently accountable (admit mistakes). |
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| Identify, don't guarantee, not falser or misleading. |
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| All revenue is local (up to 2 hours). |
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| Blurred between news and entertainment |
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| Ads like documentary news |
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| News broadcasts along entertainment news |
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| Studies determining behavior from media |
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Fear stifles: terrorism, Bill of Rights loss.
Showed McCarthy's bad side (Getting rid of Communists) |
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| Can't name sources, conceal source, sources had power. |
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Publicist convinced interview.
Nixon is more emotional, broadcasts shows emotion. |
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Magazine loop hole (trusting notes instead of sources).
Readers lose credibility and trust of magazine.
Technology makes it harder to pull of this scandal. |
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| Joshua Meyrowitz (1985)-Tv between men/women, child/adult, and loss of childhood. |
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| David M. Potter (1954)-Ads dominate consumer society. |
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