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Definition
| a channel intermediary that sells mainly to consumers |
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| Owning merchandise & sales term |
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| a distribution channel which producers sell directly to consumers |
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| bring manufactures & whole salers together |
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| Discrepancies of Assortment |
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Definition
| the lack of all the items a customer needs to receive full satisfaction from a product or products |
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Definition
| the difference between the amount of product produced & the amount an end user wants to buy |
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| a situation that occurs when a product is produced but a customer is not ready to buy it |
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| the difference between the location of a producer & the location of widely scattered markets |
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| the efficent and cost-offective forward & reverse flow & storage of goods, services and related info, though and out of channel member companies |
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Definition
| a form of distribution aimed at having a product available in every outlet where target customers might want to buy it |
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| a form of disribution achieved by screening dealers to eliminate all but a few in any single area |
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Definition
| a form of distribution that establishes one or a few dealers with in a given area |
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Definition
| all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use |
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Definition
| a store housing several departments under one roof |
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Definition
| a large, departmentalized, self-serivce retailer that specializes in food & some nonfood items (ex: salad bar, Pharmacies, Flower shop, banking) |
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Definition
| a retail store specializing in a given type of merchandise (ex. pet store, baby clothing, baked goods) |
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Definition
| a miniature supermarket, carrying only a limited line of high-turn over convenience goods. |
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Definition
| a retailer store that stocks pharmacy-related products & services as its main draw (ex. CVC, Walgreens) |
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Definition
| a retailer that competes on the basis of low prices, high turnovers, & high volume (ex. walmart) |
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Definition
| a retail store that offers a nearly complete selection of single-line merchandise & uses self-service, discount prices, high volume, & high turnover (ex. Discount Auto, Office Max, Office Depot) |
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Definition
| a retail store that combines groceries and general merchandise goods with a wide range of services |
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Definition
| specialze in a type of food (ex. Chipotle, Olive Garden..) |
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Definition
| the originator of a trade name, product, method of operationan & the like that grants operating rights to another party to sell its products |
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Definition
| an individual or business that is granted the right to sell another party's product |
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Definition
| paid form of communication (mass scale) |
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Definition
| Purpose for short term sales boost |
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| Marketing Channels for Consumers Products |
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Definition
| interdependent organization that eases the transfer of ownership as products move from producer to business user or consumer |
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Term
| Discrepancies of Assortment |
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Definition
| the lack of all the items a customer needs to receive full satisfaction from a product or products |
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Term
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Definition
| the difference between the amount of product produced & the amount an end user wants to buy |
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Term
Channel Members
(intermediaries, resellers, middlemen) |
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Definition
| negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller to moving products from the manufacturer into the hands of the final consumer |
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Definition
| assuming the risk of owning inventory |
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Definition
| determining how many goods or services to buy and sell, type of transportation to use, when to deliver, and method and timing of payment |
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Definition
| contracting potential customers, promoting products, and soliciting orders |
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Definition
| an institution that buys goods from manufacturers, takes title to goods, stores them, and resells and ships them |
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Definition
| a specialty discount store that heavily dominate their merchandise segment |
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Definition
| The mix of products offered to the consumer by the retailer; also called the product assortment or merchandise mix |
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Definition
| the overall impression conveyed by a store’s physical layout, décor, and surroundings |
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Definition
| attempts to persuade the buyer into a specific point of view. Win-lose outcome |
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Definition
| long-term relationships, create a win-win outcome |
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Definition
| a plan presentation for your product with 2 or 3 people |
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Definition
| the process by which meanings are exchanged or shared through a common set of symbols |
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Definition
| a from of advertising in which an organization expresses its views on controversial issues or responds to media attacks |
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Term
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Definition
| people do things one thing at a time, (find time important, are on time or early) |
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Definition
people that do several things at one time
(find time flexible, never on time) |
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Definition
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Term
| Integrated Marketing Communications |
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Definition
| the careful coordination of all promotional messages to assure the consistency of messages at every contact point where a company meets the consumer |
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| Institutional Advertising |
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Definition
| meant to enhance a companies image rather then a particular product |
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Term
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Definition
| a form of advertising in which an organization expresses its views on controversial issues or responds to media attacks |
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Definition
| a form of advertising that touts the benefits of a specific good or service |
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Definition
| A series of related advertisements focusing on a common theme, slogan, and set of advertising appeals |
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| Unique Selling Proposition |
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Definition
| A desirable, exclusive, and believable advertising appeal selected as the theme for a campaign |
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Term
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Definition
| a coordinated effort to handle the effects of unfavorable publicity or an unexpected unfavorable event |
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Definition
| activities, other than advertising, personal selling, and public relations, in which a short-term incentive motivates a purchase |
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| Global Marketing Standardization |
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Definition
| production of uniform products that can be sold the same way all over the world |
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Definition
| limit on the amount of a product entering a country |
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Definition
| exclusion of products from a country |
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Definition
| an agreement to stimulate international trade |
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Definition
| active ownership of a foreign company/manufacturing facility |
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Definition
| domestic firm buys/joins a foreign company to create new entity |
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Definition
private-label manufacturing
by a foreign country |
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Definition
| the sale of an exported product at a price lower than that charged for the same or a like product in the “home” market of the exporter |
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Definition
| a form of trade in which all or part of the payment for goods or services is in the form of other goods or services |
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Definition
| a strategy that uses technology to deliver customized services on a mass basis |
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Definition
| the moral principles or values that generally govern the conduct of an individual |
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Definition
| the rules people develop as a result of cultural values and norms |
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