Term
| Institutional Advertising |
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Definition
| promotes an organiztion's image, reputation, or ideas rather than a specific product |
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Term
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Definition
| Tries to sell a product, includes pioneering, competitive, and reminder advertising |
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Term
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Definition
| Tries to develop primary demand for a product category rather than demand for a specific brand |
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Term
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Definition
| tries to develop selective demand for a specific brand |
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Term
| Direct type competitive advertising |
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Definition
| Aims for immediate buying action |
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Term
| Indirect type Competitive Advertising |
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Definition
| Points out product advantages to affect future buying decisions |
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Term
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Definition
| making specific brand comparisons using actual product names |
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Term
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Definition
| tries to keep the products name before the public as much as possible |
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Term
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Definition
| price reductions to firms further along in the channel to encourage them to advertise or otherwise promote the firms products locally |
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Term
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Definition
| Involves producers sharing in the cost of ads with wholesalers or retailers. |
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Term
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Definition
| what the words and illustrations should communicate |
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Term
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Definition
| are specialists in planning and handling mass-selling details for advertisers |
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Term
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Definition
| ads to correct deceptive advertising |
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