Term
| Single-line, limited-line stores |
|
Definition
| stores that specialize in certain lines of related products rather than a wide selection. |
|
|
Term
|
Definition
| covers all of the activities involved in the sale of products to the final consumers |
|
|
Term
|
Definition
| 150 yrs ago- carried anything they could sell in reasonable volume. They were the main retailers in the USA |
|
|
Term
|
Definition
| a type of conventional limited-line store- usually small and has a distinct 'personality'. |
|
|
Term
|
Definition
| Larger stores that are organized into many separate departments and offer many product lines |
|
|
Term
| Mass-merchandizing-concept |
|
Definition
| says that retailers should offer low prices to get faster turnover and greater sales volumes by appealing to larger markets |
|
|
Term
|
Definition
| large stores specializing in groceries with self-service and wide assortments |
|
|
Term
|
Definition
| offer hard-goods(cameras, tvs, appliances) at substantial price cuts to customers who would go to the discounters low rent store, pay cash, and take care of any service or repair problems themselves. |
|
|
Term
|
Definition
| large, self-service stores with many deppartments that emphasize 'soft-goods'(housewares, clothing, and fabrics) and staples like health and beauty aids, but still follow discount houses emphasis on lower margins to get faster turnover. |
|
|
Term
| sooper-centers(hyper-markets) |
|
Definition
| very large stores that try to carry not only food and drug items but all goods and services that the consumer purchases routinely. |
|
|
Term
|
Definition
| convenience-oriented variation of the conventional limited-line food stores. generally essentials(milk, bread, beer, eat-on-the-go snacks and gas) |
|
|
Term
|
Definition
selling and delivering products through vending machines. 1.5% of the total
U.S. retail sales |
|
|
Term
|
Definition
| a salesperson going directly to the consumers' home |
|
|
Term
| telephone and direct mailing retailing |
|
Definition
| Allows consumers to shop at home |
|
|
Term
| Wheel of retailing Theory |
|
Definition
| says that new types of retailers enter the market as low status, low-margin, low-price operators and then, if successful, evolve into more conventional retailers offering more services with higher operating costs and higher prices. |
|
|
Term
|
Definition
| carrying any product lines they think they can sell profitably. |
|
|
Term
|
Definition
| a firm that owns and manages more than one store and often its many. |
|
|
Term
|
Definition
| retailer sponsored groups formed by independent retailers that run their own buying organizations and conduct joint promotion efforts. |
|
|
Term
|
Definition
| wholesaler-sponsored groups that work with 'independent' retailers. |
|
|
Term
|
Definition
| the franchisor develops a good marketing strategy and the retail franchise holders carry out the strategy in their own units. |
|
|
Term
|
Definition
| concerned with the activities of those persons or establishments that sell to retailers and other merchants, or to industrial, institutional, and commercial users, but that do not sell in large amounts to final consumers. |
|
|
Term
|
Definition
| are firms whose main function is providing wholesaling activities. wholesalers sell to all of the different types of organiztional customers described in ch 7. |
|
|
Term
| Manufacturers sales branches |
|
Definition
| warehouses that producers set up at separate locations away from their factories, they're classified as wholesalers by the U.S. Census Bereau and by gov't agencies in many other countries |
|
|
Term
|
Definition
| own the products that they sell, often sepecialized in certain types of products or customers |
|
|
Term
|
Definition
| merchant wholesalers that provide all the wholesaling functions |
|
|
Term
| General merch wholesalers |
|
Definition
| service wholesalers that carry a wide variety of nonperishable items such as hardware, electrical supplies, furnitaure, drugs, cosmetics, and automobile equipment. |
|
|
Term
|
Definition
| service wholesalers that carry a narrower line of merchandise than general merch wholesalers |
|
|
Term
|
Definition
| service wholsalers that carry a very narrow range of products and offer more informaion and service than other service wholesalers. |
|
|
Term
| limited function wholesalers |
|
Definition
| provide only some wholesaleing functions |
|
|
Term
| cash-and-carry wholesalers |
|
Definition
| operate like service wholesalers, except that the customer must pay cash |
|
|
Term
|
Definition
| own the products they sell, but they do not actually handle stock, or deliver them |
|
|
Term
|
Definition
| specialize in delivering products that they stock in their own trucks. |
|
|
Term
|
Definition
| specialize in hard-to-handle assortments of products that a retailer doesnt want to manage, rack jobbers usually display their products on their own racks. |
|
|
Term
|
Definition
| sell out of catalogs that may be distributed widely to smaller industrial customers or retailers that might not be called on by other wholesalers |
|
|
Term
|
Definition
| wholesalers who do not own the products theu sell. main purpose is to help in buying and selling |
|
|
Term
|
Definition
| sells similar products for several noncompeting producers, for a commission on what is actually sold. |
|
|
Term
|
Definition
| basically manufacturers' agents who specialize in international trade. |
|
|
Term
|
Definition
| Bring buyers and sellers together. |
|
|
Term
| export and import brokers |
|
Definition
| operate like other brokers, but they specialize in bringing together buyers and sellers from different countries. |
|
|
Term
|
Definition
| take over the whole marketing job of producers, not just the selling function. |
|
|
Term
| Combination export manager |
|
Definition
| a blend of manufaturers' agent and selling agent, handling the entire export function for several producers of similar but noncompeting lines |
|
|
Term
|
Definition
| provide a place where buyers and sellers can come together and bid to complete a transaction. |
|
|
