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BA150 test two
Sun Tzu thru MacKay
22
Business
Undergraduate 1
11/05/2009

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Cards

Term
Sun Tzu
Definition
War in marketing prcatices
Governed by moral law, heaven, the commander, earth, discipline and method
Term
Cicero
Definition
ethics on whether or not you can secure an advantage for yourself while still being ethical...no Gyges
Term
Aquianas 1
Definition
Conditions that render a sale moral...Grain merchant
Term
Veblen
Definition
Conspicuous consumption and prehistoric consumption
Term
Galbraith
Definition
Business is done with our needs now they are creating our wants. Production fills a void that it has created
Term
Marketing P's
Definition
Product, place, price, promotion, production development
Term
Littleton
Definition
Antecedents (on test) and history of bookkeeping (the crusades)
Term
Pacioli
Definition
Mr. Detail. 3 essentials to business: cash, good bookkeeping and methodology. Four documents
Term
Inventory
Definition
Financial position at fixed time. Balance sheet
Term
Disposition
Definition
Income statement. Revenues minus expenditures
Term
Memorandum book
Definition
Journal entry and records transaction completed
Term
Journal book
Definition
General Ledger. Organizing transactions into a pair of related credits and debits on two accounts
Term
Ledger Book
Definition
Bottom line of evaluation of business. Income statement
Term
Sakiku
Definition
Thriftiness, attention to detail and power of information
Term
Defoe
Definition
Similar to Pacioli, keep well organized books. Man who kept sticks in the drawer
Term
Polo
Definition
Spread of paper money through soldiers. Money is based on people's faith in it.
Term
Maimonides
Definition
Usury, Jews, and Heathens
Term
Aquinas (2)
Definition
Usury, sins and collateral
Term
Bacon
Definition
Spend money to make money. Discommodities and Commodities. Commercial vs. Consumer
Term
Franklin
Definition
How to get rich with hardwork, care and frugality. Auction story with poor Richard's almanac. Buy your way into heaven with charity.
Term
MacKay
Definition
Tulip-O-Mania. Markets are not always predictable
Term
Movie
Definition
The history of money
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