Term
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Definition
| an organization's obligation to maximize its positive impact and minimize its negative impact on society |
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Term
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Definition
| the adoption of strategic focus for fulfilling the economic, legal, ethical, and philanthropic social responsibilities expected by stakeholders |
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Term
| The Pyramid of Corporate Social Responsibility |
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Definition
| Economic, Legal, Ethical, Philanthropic |
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Term
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Definition
| principles and standards that define acceptable marketing conduct as determined by various stakeholders |
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Term
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Definition
| the practice of linking products to a particular social cause on an ongoing or short-term basis |
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Term
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Definition
| the synergistic use of organizational core competencies and resources to address key stakeholders' interests and achieve both organizational and social benefits |
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Term
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Definition
| the potential for the long-term well-being of the natural environment, including all biological entities, as well as the interaction among nature and individuals, organizations, and business strategies |
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Term
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Definition
| a strategic process involving stakeholder assessment to create meaningful long-term relationships with customers while maintaining, supporting, and enhancing the natural environment |
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Term
| Goals for Preserving the Natural Environment |
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Definition
| 1) Eliminate the concept of waste 2) Reinvent the concept of a product 3) Make prices reflect the cost 4) Make environmentalism profitable |
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Term
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Definition
| an identifiable problem, situation, or opportunity requiring a choice among several actions that must be evaluated as right or wrong, ethical or unethical |
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Term
| Organizational (Corporate) Culture |
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Definition
| a set of values, beliefs, goals, norms, and rituals that members of an organization share |
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Term
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Definition
| formalized rules and standards that describe what the company expects of its employees |
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