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BA 290 final
Random questions for the BA 290 Coons final
35
Communication
Undergraduate 2
05/15/2012

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Cards

Term
3 (out of 5)examples of first hand research
Definition
1) Comapany records
2) Experiments
3) Observations
4) Surveys
5) Focus Groups
Term
Reliable
Definition
The results will occur over and over again
Term
Valid
Definition
The test is used to find the right thing
Term
Confidential
Definition
The researcher knows the answer, but its private (think exams)
Term
Anonymous
Definition
Imagine a scantron without a name on it
Term
Three frames of reference in which we deal with people
Definition
Personal, Professional, organizational
Term
when should you read something verbatim?
Definition
When the situation in very serious/ critical-Think product recall
Term
What is secondary research
Definition
Results/ research published by someone else
Term
What four components of a website should be analyzed to determine reliability?
Definition
Purpose, Qualifications, Validity, and Structure
Term
What are some probability sampling techniques
Definition
random sampling, stratified random sampling, area or cluster sampling
Term
What are some examples of non probability sampling techniques?
Definition
Convenience sampling, quota sampling, referral sampling
Term
Three pros of email
Definition
1) Written record
2) Saves time
3) Eliminates phone tag
Term
Three cons of email
Definition
1) No emotion
2) Lack of confidentiality
3) Can be ignored or delayed
Term
Two symbols you should when indicating data is unavaliable
Definition
N/A
-
Term
Logos
Definition
A logical appeal
Term
Pathos
Definition
Appeal to emotion
Term
ethos
Definition
An appeal to ethics/character
Term
Internal
Definition
Memos and emails
Term
2 examples of external communication
Definition
brochures and invoices
Term
Verbal literacy
Definition
knowing how to communicate language verbally
Term
Visual literacy
Definition
Understand the visuals in the workplace
Term
technological literacy
Definition
knowing how to use technology
Term
3/4 trends from dept of labor that will have an impact on the workplace
Definition
1) Cultural differences (globalization)
2) Generational differences (aging workforce)
3) Environment of business (org culture)
Term
What are the eight ways to avoid human error?
Definition
1) Report facts as they are
2) Do not think that conclusions are necessary
3) Do not interpret a lack of evidence as proof to the contrary
4) Do not compare non comparable data
5) Do not draw illogical cause-effect conclusions
6) Be cautious of unreliable and unrepresentative data
7) Do not oversimplify
8) Tailor your claims to your data
Term
Ways to Improve Interpretation:
Definition
1) Maintain a judicial attitude
2) Consult with others
3) Test your interpretations-test of experience and the negative test
Term
2 statistical tools in interpretation
Definition
1) Statistical techniques help to analyze data
2) Unexplained calculations may confuse the reader
Term
What do longer reports have that shorter reports do not?
Definition
Table of Contents, Executive Summary
Term
When should you incorporate a table of contents??
Definition
When the report is greater than 1500 words
Term
What is a "Letter report" used for
Definition
To present information to those outside the organization-usually 3-4 pages in a personal style
Term
Who are email and memo reports targeted towards?
Definition
Internal audiences
Term
What are some examples of short reports?
Definition
Newsletters, pamphlets, and white papers
Term
Remembering
Definition
retention of what we hear
Term
Interpreting
Definition
Give meaning to symbols you sense
Term
Sensing
Definition
How well we actually hear and our attentiveness to listening
Term
What are some ways you can build your network of contacts?
Definition
Broaden your circle of friends, Get to know your professors, meet biz execs
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