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| activity, set of institutions, and processes for creating, communicating, delivering, and enhancing offerings that have value for customers, clients, partners, and society at large |
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| relative comparison of a product's benefits versus its costs |
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| ability of a product to satisfy a human want or need |
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| physical products purchased by consumers for personal use |
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| physical products purchased by companies to produce other products |
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| products having nonphysical features, such as inforation, expertise, or an activity that can be purchased |
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| marketing strategy that emphasizes lasting relationships with customers and suppliers |
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| product that is dissimilar from those of competitors but that can fulfill the same need |
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| competitive marketing that appeals to consumer perceptions of benefits of products offered by particular companies |
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| product that is dissimilar from those of competitors but that can fulfill the same need |
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| marketing strategy that emphasizes lasting relationships with customers and suppliers |
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| product that is dissimilar from those of competitors but that can fulfill the same need |
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| International Competition |
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| competitive marketing of domestic products against foreign products |
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| manager who plans and implements the marketing activities that result in the transfer of products from producer to consumer |
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| detailed strategy for focusing marketing efforts on consumers' needs and wants |
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| combination of product, pricing, promotion and distribution strategies used to market products |
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| good, service, or idea that is marketed to fill consumers' needs and wants |
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| creation of a product feature of product image that differs enough from existing products to attract customers |
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| process of determining the best price at which to sell a product |
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| part of the marketing mix concerned with getting products from producers to consumers |
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| aspect of the marketing mix concerned with the most effective techniques for communicating information about products |
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| Integrated Marketing Strategy |
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| strategy that blends together the Four Ps of marketing to ensure their compatibility with one another and whit the company's non-marketing activities as well |
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| group of people that have similar wants and needs and can be expected to show interest in the same products |
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| process of dividing a market into categories of customer types, or "segments" |
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| process of fixing, adapting, and communicating the nature of a product |
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| geographic units that may be considered in developing a segmentation strategy |
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| characteristics of populations that may be considered in developing and segmentation strategy |
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| consumer characteristics, such as lifestyles, opinions, interests, and attitudes that may be considered in developing segmentation strategy |
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| Product, Pricing, Place, and Promotion |
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| study of the decision process by which people buy and consume products |
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| pattern of regular consumer purchasing based on satisfaction with a product's performance |
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| reasons for purchasing a product that are based on a logical evaluation of product attributes |
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| reasons for purchasing a product that are based on nonobjective factors |
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| organizational market consisting of firms that buy goods that are either converted into products or used during production |
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| organizational market consisting of intermediaries that buy and resell finished goods |
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| organizational market consisting of such nongovernmental buyers of goods and services as hospitals, churches, museums, and charitable organizations |
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| tangible and intangible qualities that a company builds into its products |
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| product marketed as a bundle of value-adding attributes, including reasonable cost |
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| Convenience Good/Convenience Service |
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| inexpensive good or service purchased and consumed rapidly and regularly |
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| Shopping Good/Shopping Service |
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| expensive, rarely purchased good or service |
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| Specialty Good/Specialty Service |
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| expensive, rarely purchased good or service |
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| industrial product purchased and consumed rapidly and regularly for daily operations |
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| expensive, long-lasting, infrequently purchased industrial good, such as a building, or industrial service, such as building maintenance |
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| group of products that a firm makes available for sale |
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| group of products that are closely related because they function in similar manner or are sold to the same customer group who will use them in similar ways |
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| strategy of introducing new products to respond quickly to customer or market changes |
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| series of stages in a product's commercial life |
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| process of using symbols to communicate the qualities of a product made by a particular producer |
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| extent to which a brand name comes to mind when a consumer considers a particular product category |
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| a promotional tactic for brand exposure in which characters in television, film, music, magazines, or video games use a real product with its brand visible to viewers |
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| promotional method that relies on word of mouth to create buzz about products and ideas |
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| type of buzz marketing that relies on the interned to spread information like a "virus" from person to person about products and ideas |
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| comments and opinions published on the web by or for an organization to promote its activities |
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| brand-name product produced by, widely distributed by, and carrying the name of a manufacturer |
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| brand-name product for whore name the seller has purchased the right from an organization or individual |
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| Private Brand (Private Label) |
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| brand-name product that a wholesaler or retailer has commissioned from a manufacture |
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| physical container in which a product is sold, advertised, or protected |
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