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| A tangible product that we can see, touch, smell, hear, or taste. |
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| All the benefits the product will provide for consumers or business customers. |
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| The physical good or the delivered service that supplies the desired benefit. |
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| The actual product plus other supporting features such as a warranty, credit, delivery, installation, and repair service after the sale. |
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| Consumer products that provide benefits over a long period of time, such as cars, furniture, and appliances. |
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| Consumer products that provider benefits for a short time because they are consumer (such as food) or are no longer useful (such as a newspaper). |
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| A consumer good or service that is usually low-priced, widely available, and purchased frequently with a minimum of comparison and effort. |
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| Basic or necessary items that are available almost everywhere. |
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| A product people often buy on the spur of he moment. |
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| Products we purchase when we're in dire need. |
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| Fast-moving consumer goods (FMCG) |
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| Products that exhibit consistently high velocity of sales in the consumer marketplace. |
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| A good or service which consumers spend considerable time and effort gathering information and comparing alternatives before making a purchase. |
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| Computer programs that find sites selling a particular product. |
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| A good or service that hs unique characteristics and is important to the buyer and for which the buyer will devote significant effort to acquire. |
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| Goods or services which a consumer has little awareness or interest until the product or a need for the product is brought to his or her attention. |
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| Expensive goods that an organization uses in its daily operations that last for a long time. |
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| Maintenance, repair, and operating (MRO) products |
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| Goods that a business customer consumes in a relatively short time. |
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| Products of the fishing, lumber, agricultural, and mining industries that organizational customers purchase to use in their finished products. |
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| Products created when firms transform raw materials from their original state. |
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| Manufactured goods or subassmblies of finished items that organizations need to complete their own products. |
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| A product that consumers perceiv to be new and different from existing products. |
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| A modification of an existing product that sets one brand apart from its competitors. |
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| A new product that compies, with slight modification, the design of an original product. |
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| Dynamically continuous innovation |
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| A change in an existing product that requires a moderate amoung of learning or behavior change. |
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| The coming together of two or more technologies to create a new system with greater benefits than its parts. |
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| A totally new product that creates major changes in the way we live. |
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| The first step of product development in which marketers brainstorm for products that provide customer beneifts and are compatible with company mission. |
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| Product concept development and screening |
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| The second step of product development in which marketers test product ideas for technical and commercial success. |
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| The step in the product development process in which marketers assess a product's commercial viability. |
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| The step in the product development process in which a new product is reinfed and perfected by company engineers. |
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| Test version of a proposed product. |
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| Testing the complete marketing plan in a small geographic area that is similar to the larger market the firm hopes to enter. |
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| The final step in the product development process in which a new product is launched into the market. |
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| The process by which a consumer or business customer begins to buy and use a new good, service, or idea. |
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| The process by which the use of a product spreads throughout a population. |
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| In the context of product diffusion, the point when a product's sales spike from a slow climb to an unprecedented new level, often accoompanied by a steep price decline. |
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| A massive advertising compaign that occurs over a relatively short time frame. |
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| A massive advertising compaign that occurs over a relatively short time frame. |
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| A purchase made without any planning or search effort. |
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| The first segment (roughly 2.5 percent) of a population to adopt a new product. |
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| Those who adopt an innocation early in the diffusion process but after the innovators. |
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| Those whose adoption of a new product signals a general acceptance of the innovation. |
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| The adopters who are willing to try new products when there is little or no risk associated with the purchase, when the purchase becomes an economic necessity, or when there is social pressure to purchase. |
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| The last consumers to adopt an innovation. |
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| The degree to which a consumer perceives that a new product provides superior benefits. |
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| The extent to which a new product is consistent with existing cultural values, customs, and practices. |
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| The degree to which consumers find a new product or its use difficult to understand. |
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| The ease of sampling a new product and its benefits. |
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| How visible a new product and its benefits are to others who might adopt it. |
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