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Definition
| A form of protectionism stipulating that a certain proportion of a product most consist of components supplied by industries in the host country or economic community. |
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| Statistics that measure observable aspects of a population, including size, age, gender, ethnic group, income, education, occupation, and family structure. |
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| A society's deeply helpd beliefs about right and wrong ways to live. |
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| Cultures in which people subordinate their personal goals to those of a stable community. |
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| Cultures in which people tend to attach more important to personal goals than to those of the larger community. |
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| Specific rules dictating what is right or wrong, acceptable, or unacceptable. |
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| A norm handed down from the past that controls basic behaviors. |
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| Customers with a strong moral overtone. |
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| Norms regarding the condut of everyday life. |
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| The tendency to prefer products or people of one's own culture. |
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| Intermediaries used by a girm to represent them in other countries. |
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| Licensing agreement (in foreign markets) |
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Definition
| An agreement in which one firm gives another firm the right produce and market its product in a specific country or region in return for royalities. |
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Definition
| A form of licensing involving the right to adapt an entire system of doing business. |
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| Relationship developed between a firm seeking deeper commitment to a foreign market and a domsetic firm in the target country. |
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| A strategic alliance in which a new entity owned by two or more firms is created to allow the partners to pool their resources for common goals. |
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Definition
| Companies that try to sell their products in multiple countries from the moment they're created. |
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| Straight extension strategy |
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Definition
| Product strategy in which a firm offers the same product in both domestic and foreign markets. |
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| Product adaptation strategy |
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Definition
| Product strategy in which a firm offers a similar but modified product in foreign markets. |
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| Product invention strategy |
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Definition
| Product strategy in which a firm develops a new product for foegin markets. |
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Definition
| Items manufactured outside a country and then imported without the consent of the trademark holder. |
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Definition
| A company tries to get a toehold in a goeign market by pricing its products lower than they are offered at home. |
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