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Attitudes
Structure, Function, Formation, Behavioural Link, Measures
5
Psychology
Undergraduate 2
05/17/2010

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Cards

Term
Functions of attitudes
Definition
1. Katz 1960: knowledge, instrumentality, value expressiveness, ego defence
2. object appraisal
3. saves enerfy
4. cognitive consistency
Term
Concepts related to attitudes
Definition
Values, Ideology, Social Representations
Term
Attitude scales
Definition
Thurstone, Likert, Guttman, Osgood
Term
Physiological Measures of attitude
Definition
skin resistance, heart rate and pupil dilation
Term
Moderator variables
Definition
direct experience
sense of control
habit
personality
situation
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