Term
|
Definition
| collection of evaluations of something based on good-bad, harmful-benefical, etc dimensions |
|
|
Term
|
Definition
-can have conflicting attitudes towards an object -attitude may change and new attitude can override previous, but previous doesn't disappear -one attitude may be implicit or habitual he other explicit |
|
|
Term
| may have different evaluations of the same object in different contexts |
|
Definition
-reason for apparent discrepancies in attitudes and behaviors: context dependent |
|
|
Term
|
Definition
-illusory correlations betwee ntarget's behavior and the contect in which behavior is observed -as the indv. sees illusory correlations as justification for the difference in behavior |
|
|
Term
|
Definition
| general or specific mood or emotion, indicationg degree of valence and arousal |
|
|
Term
|
Definition
Counter-intuitively, positive and negative affect may not be two ends on a single pole but two different constructs -might not be accurate |
|
|
Term
|
Definition
-attributes of the object -attitude toward the object is a function of the subjective value of those attributes interacting with the strenth of associations |
|
|
Term
| Expectancy-Value Model (EVM) |
|
Definition
-most popular conceptualization of attitude -evaluative meaning, ie connotation comes spontaneously and inevitably when we create beliefs about the object |
|
|
Term
|
Definition
| the beliefs that influnce attitude in a given moment |
|
|
Term
| chronic accessibility (EVM) |
|
Definition
| belief as a result of the frequency that belief association and how recently the belief was experienced |
|
|
Term
|
Definition
-beliefs are only one of many possible influences on attitude -relative importance of different beliefs as determinates of attitude -says importance affects accessibility, important beliefs are the ones to be accessed spontaneously (EVM gives equal weight to all belief-value products) -role of interaction between beliefs and evaluation in forming attitudes |
|
|
Term
|
Definition
| beliefs and values may relate independently to overall attitudes |
|
|
Term
|
Definition
| -how people self regulate ie bring yourself into alignment with your standards and goals |
|
|
Term
| Promotion-focused regulatory focus |
|
Definition
Peoples needs for growth and advancement motivate them into trying to become their idealized self -increases salience of potential losses to be avoided (felt absence of negative outcomes) |
|
|
Term
| prevention-focused regulatory focus |
|
Definition
needs for safety and security motivate them to become in alignment with thier "ought selves" -increases salience of potential losses to be avoides (felt absense of negative outcomes) |
|
|
Term
|
Definition
these reactiosn are fast, immediate and can be outside awareness -ie good/bad judgements on words are quicker when they are subliminday primed with a word with the same good/bad connotation -automatic attitudes happen independet of the strenth of the attitude and happen even if making an evaluation isn't an explicit goal |
|
|
Term
| Automatic attitude activation |
|
Definition
| unaffected by accessibility of attitude, but may be moderated by degree of familiarty with the attitude object |
|
|
Term
|
Definition
-repeated exposure to novel stimuli tends to increase linking for those stimuli, especially when participants aren't aware of having been exposed -repeated pos/neg priming on neutral stimuli links evaluation to stimuli regardless of wheter the indivudal knows that they could be misattributing the evaluation |
|
|
