Shared Flashcard Set

Details

Arts Management 1 Exam Prep
Lesson 11
12
Art/Design
Undergraduate 2
08/15/2011

Additional Art/Design Flashcards

 


 

Cards

Term
Selling Up
Definition
you want to take your donor/patron to the next level
Term
Direct Mail
Definition
a tactic that allows many charitable organizations to build large donor constituencies
Term
List the ways to identify if your organization is ready to use Direct Mail fundraising
Definition
  • Are you a top of mind charitable organization
  • Is your cause simple and attractive
  • Do you have money to invest in software/hardware to administer direct mail requests
  • Is your donor acquisition cost low
Term
Special Events
Definition
an activity that is designed to accomplish a variety of objectives, of which one is to invite constituents to become involved and learn more about the organization
Term
Major Gifts
Definition
a large dollar amount given to the organization for its fundraising
Term
List the ways in which Major Gift fundraising is different from Mass Marketing
Definition
  • It is a personal ask
  • The prospective major gift donor has been carefully researched
  • The prospect is qualified according to the LAI method (Linkage-Ability-Interest)
  • Volunteers and board members are best at solicitation
  • The ask is for a very specific amount and purpose
  • The gift may be made over a period of 5 years
  • There is more communication and stewardship following the gift
Term
List the sequential steps to a major gift effort
Definition
  • Prospect identification
  • Prospect qualification
  • Establishing purpose
  • Recruit solicitors
  • Train solicitors
  • Match solicitors with prospects
  • Solicit gifts
  • Confirm gifts in writing
  • Set up administrative system for gift management
  • Communicate with donors
Term
List ways to overcome fear of Face-to-Face Major Gift soliciting
Definition
  • realize you NEED to raise more money
  • realize and understand that major gifts are the best way to raise money
  • talk about fears and uncertainties
  • get proper training and support
  • talk to donors first to thank them
  • make the first solicitation visit with an experienced partner
Term
Corporate Donations & Sponsorships
Definition
seeking corporate support in the form of monetary or gift donations
Term
List the 3 strategic ways in which Foundation and Corporate fundraising differ
Definition
  • With corporations it is extremely important to know someone on the inside
  • Corporations tend to give expecting something in return (in some cases, permission to enhance their corporate image in their market/community)
  • Giving patterns vary widely in corporations (some are philanthropic and others want direct pay-off
Term
Sponsorships of Special Events
Definition
A source of income in which formal arrangements with the corporation allow the transfer of funds from its marketing department to the arts organization, in exchange for marketing benefit
Term
Foundation Grants
Definition
the request (at least two years in advance) for monetary grants for fundraising revenue, from well-known Foundations
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