Term
List the 6 characteristics that make something newsworthy
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Definition
- Nearness
- Timeliness
- Importance
- Names
- Drama or Conflict
- Variety
- Human Interest
- Humour
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Term
List the 7 ways of Planning Publicity Strategy
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Definition
- Advertising
- Printing Costs
- Online Costs
- Distribution and postage
- Salary for publicist
- Photography costs
- Graphic Design
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Term
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Definition
| brief written communication that alerts the media to an event and a possible story |
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Term
| List the critical components of a media release |
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Definition
- Who is involved
- What is the story
- Where is it happening
- When is it happening
- How much
- How to find out more
- Why is it important
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Term
| List the physical components of a Media Release |
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Definition
- Letterhead
- Title
- Release Date
- Headline
- Location
- Title of Event
- End
- Contact Info
- White Space
- Font
- Sponsors
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Term
| List the 4 Types of Advertising |
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Definition
- Newspaper
- TV
- Radio
- Online
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Term
| List the Components of a Press Kit |
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Definition
- Press Release
- Biographies of the creative team
- Fact Sheet
- Press Clippings
- Visuals
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