Term
| Managing an artist in the music business uses what three aspects to achieve success for their clients? |
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Definition
Assemble the team
Shop the artist
Artist advocate |
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Term
| What are the four functions of management? |
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Definition
Planning
Organizing
Leading & Directing
Controlling |
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Term
| The difference between success and failure in any endeavor can often be tied to? |
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Definition
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Term
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Definition
Where do you want to go?
Why do you want to go there?
How will you get there?
What do you need in order to get there?
How will you know if you are there or not? |
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Term
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Definition
Assembling necessary resources
Arranging resources
Defining responsibilities of the team |
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Term
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Definition
Taking initiative
Ensuring efficient use of talents and energy
Coordinate energies of artist’s team
Keep everyone motivated |
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Term
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Definition
Monitoring
Making adjustments when necessary
Anticipate what could go wrong
Ability to spin things in the artists favor |
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Term
| What skills and personal traits are necessary to artist management? |
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Definition
Understanding human nature
Leadership
Coaching
Networking
Social skills
Communication |
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Term
| What does a manager need to know before they can play into a gatekeeper’s ego? |
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Definition
| Know what drives their ego |
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Term
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Definition
| Short-term circumstances that always seek to improve the artistry of the artist |
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Term
| What skill should be used to grab the attention of those the manager means to impress? |
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Definition
| Understanding human nature? |
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Term
| The music industry is one that is moving from being hit-driven to one that serves countless ___________ |
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Definition
| niches of appetites for unique music |
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Term
| How much money does the international music business earn annually? |
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Definition
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Term
| How much of the international music businesses annual earnings are attributed to management and booking? |
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Definition
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Term
| An artist manager typically earns what percentage of an artist’s income? |
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Definition
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Term
| Management icon Lee Iacoca has said that in one word what best sums up the best manager is ___________. |
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Definition
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Term
| The shelf life of an artist’s career in the music business can best be described as? |
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Definition
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Term
| The most effective artist managers are those who do not? |
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Definition
| Do not take the actions or inactions of other personally |
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Term
| What are the six realities of the music business? |
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Definition
A lot of people will say no and a lot of gatekeepers will seem immovable.
2. You are only a “player in the music business if you are relevant.
3. Keeping the spirits of your artists up during a continuing career roller coaster will be draining for you.
4. People will string you along.
5. People will disappoint you.
6. The agenda of many people in the music business determine whether you matter to them. |
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Term
| The new artist manager in the music business needs to understand? |
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Definition
| Where power comes from and who has it – comes from friendships |
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Term
| What is the power of money? |
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Definition
Having money
Having the ability to earn money
Having money to influence decisions. |
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Term
| What is the power of access? |
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Definition
| hose who can reach and influence key decision makers have power that many do not. |
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Term
| . Most labels will seek artists who are genuine and unique in their own ways, and who have potential for __________. |
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Definition
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Term
| The most important thing to do to polish a performer is? |
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Definition
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Term
| Managers and labels are seeking artists who have experience doing what? |
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Definition
| Selling concert tickets and records |
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Term
| The artist network is made up of? |
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Definition
| A network of supporters with whom the artist regularly communicates about their music |
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Term
| The professionalism of an artist is evident to potential career supporters through: |
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Definition
Outgoing friendly demeanor
Mature and professional looking website
Always use good grammar, accurate spelling and punctuation |
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Term
| What is one of the most valued assets of an artist manager? |
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Definition
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Term
| What is perhaps the most important meeting an artist manager may have? |
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Definition
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Term
| What information will a label be interested in regarding an artist? |
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Definition
The artist’s music
The artist’s image
The artist’s confidence in who they are
Their experience and seasoning as an artist
The artist’s uniqueness
Strength of the artist’s manager
If the artists has an existing publishing deal
How much touring has the artist done? How much is planned?
Sponsorship and merchandise deals
Experience selling tickets and recordings
Internet traffic to the artist’s social networking sites
The existing fan-base |
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Term
| What information should an artist manager be interested in regarding a label? |
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Definition
Similar artists currently on the label roster
Does the label budget allow for a new artist?
Does the label have necessary staff to support another artist?
How risk averse is the label’s reputation?
The number of acts on the label roster
Has the label roster recently been cut?
ALSO
Recent history of label album and single sales
Politics of the label
Recent personnel changes at the label |
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Term
| What does the manager want to happen during and as a result of a meeting with a label? |
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Definition
Listen
Comprehend
Influence
Take action |
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Term
| How should the manager decide if the artist should attend the meeting? |
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Definition
| Depends on: 1) Will the artist add anything to the meeting? 2) Does the artist feel comfortable in setting like this? |
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Term
| How should the manager decide if the artist should attend the meeting? |
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Definition
| Depends on: 1) Will the artist add anything to the meeting? 2) Does the artist feel comfortable in setting like this? |
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Term
| What did Ozzy Osbourne do in a 1981 meeting with Epic records that jeopardized the potential release of his Gold record Blizzard of Oz? |
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Definition
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Term
| How should an artist manager conclude a meeting with a record label? |
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Definition
Restate the reasons that the artist should be signed
When would be a good time to have a follow-up conversation?
Do not accept “We’ll get back to you”
Specify a day and time when you will follow up
Shake hands and tell them that you will speak with them in a few days
Thank the assistant who set the meeting on the way out |
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Term
| Michelangelo was quoted as saying? |
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Definition
| “The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” |
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Term
| What is the starting point for creating a plan? |
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Definition
| Choose a set of goals for the artist |
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Term
| What is required to achieve a goal? |
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Definition
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Term
| What is the best way to develop a good set of strategies? |
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Definition
Create a timeline beginning with the goal
Work backwards
Determining what must be done to reach the goal |
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Term
| The manager has a duty to keep the artist financially _______. |
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Definition
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Term
| Artists generally receive payment before or after taxes have been deducted? |
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Definition
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Term
| What form is sent in January to both artist and IRS by various employers as a reminder that earnings were paid, and taxes are still owed? |
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Definition
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Term
| What should be done to keep events organized and separate from each other? |
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Definition
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Term
| What is the objective of a showcase? |
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Definition
| To enter into a business agreement with a label, publisher, etc. |
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Term
| What is the ideal time of day for a showcase? |
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Definition
| Late afternoon (after work) |
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Term
| How long should a showcase last? |
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Definition
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Term
| What should be handed out to people as they are leaving a showcase? |
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Definition
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Term
| What size venue is best when throwing a showcase? |
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Definition
| Large enough for the event, but small enough to look full. |
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Term
| Follow-up calls and confirmations can be helpful in prevent conflicts when putting on an __________. |
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Definition
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