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Artist Management Full Sail MBBS
Midterm study guide for Artist Management
48
Business
Undergraduate 4
09/08/2009

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Cards

Term
Managing an artist in the music business uses what three aspects to achieve success for their clients?
Definition
Science, business, creativity
Term
What are the four functions of management?
Definition
• Planning
• Organizing
• Leading
• controlling
Term
The difference between success and failure in any endeavor can often be tied to?
Definition
• planning
Term
. What is planning?
Definition
• Where do you want to go?
• Why do you want to go there?
• How will you get there?
• What do you need in order to get there?
• How will you know if you are there or not?
Term
. What is organizing?
Definition
• Assembling necessary resources
• Arranging resources
• Defining responsibilities of team
Term
What is leading?
Definition
• Taking initiative
• Ensuring efficient use of talents and energy
• Coordinating energies of artists team
• Keep everyone motivated
Term
What is controlling?
Definition
• Monitoring
• Making adjustments when necessary
• Anticipate what could go wrong
• Ability to spin things in the artists favor
Term
What skills and personal traits are necessary to artist management?
Definition
• Understanding of human nature
o Study why people react the way they do
• Leadership
• Coaching
• Networking
• Social skills
• Good use of communication
Term
What does a manager need to know before they can play into a gatekeeper’s ego?
Definition
• What drives the gatekeepers ego
Term
What is coaching?
Definition
• Short-term circumstances that always seek to improve the artistry of the artist
Term
What skill should be used to grab the attention of those the manager means to impress?
Definition
• creativity
Term
The music industry is one that is moving from being hit-driven to one that serves countless________
Definition
Niches
Term
How much money does the international music business earn anually?
Definition
75 Billion
Term
How much of the international music business earnings are attributed to management and booking?
Definition
10 Billion or 13%
Term
An artist manager typically earns what percentage of an artist's income?
Definition
10%-25%
Term
management icon Lee Iacoca has said that the one word that best sums up the best manager is _____________
Definition
decisiveness
Term
The Shelf life of artist's career in the music business can best be described as?
Definition
Limited
Term
The most effective artist managers are those who do not?
Definition
Take the actions or in-actions of others personally
Term
What are the six realities of the music business that have the potential to create stress?
Definition
1. A lot of people will say no, a lot of gatekeepers will seem immovable
• 2. You are only a player in the music business if you are relevant
• 3. Keeping the spirits of your artist up during a continuing roller coaster will be draining for you
• 4. People will string you along
• 5. People will disappoint you
• 6. The agendas of many people in the music business determine whether you matter to them.
Term
The new artist manager in the music business needs to understand what?
Definition
Where power comes from and who has it
Term
What is the power of money?
Definition
Having Money
Having the ability to earn money
Having money to influence decisions
Term
What is the power of access?
Definition
Those who can reach and influence key decision makers have power that many people do not
Term
Most labels will seek artists who are genuine and unique in their own ways, who have the potential for __________
Definition
Commercial Success
Term
The most important thing to do to polish a performer is?>
Definition
Live Performance
Term
Managers and labels are seeking artists who experience doing what?
Definition
Selling Concert tickets and records
Term
The artist network is made up of?
Definition
A network of supporters with whom the artist regularly communicates about their music
Term
The professionalism of an artist is evident to potential career supporters through____________________________
Definition
Professional, friendly, outgoing demeanor
and a professional looking website with proper grammar
Term
What is one of the most valued assets of an artist manager?
Definition
Time
Term
What is perhaps the most important meeting an artist manager may have?
Definition
a meeting with a record label or publishing company
Term
What information will a label be interested regarding an artist?
(longest flash card ever answer ever, sorry)
Definition
• The artist’s music
• The artist’s image
• The artist’s confidence in who they are
• Their experience and seasoning as an artist
• The artist’s uniqueness
• Strengths of the artist’s manager
• Does the artist have an existing publishing deal
• How much touring has the artist done? How much is planned?
• Sponsorship and merchandise deals?
• Experience selling tickets and records
• Internet traffic to the artist’s social networking sites
• The existing fan-base? Who should the target market be?
• Publicity, awards, talent, shows, etc.
• Commercial viability?
Term
What information should an artist manager be interested in regarding a label?
Definition
• Similar artists currently on the label roster
• Does the label budget allow for new artists
• Does the label have the necessary staff to support another artist?
• How risk averse is the label’s reputation
• Number of acts on the label roster
o Has it recently been cut?
• Recent history of label album and single sales
• Politics of the label/recent personnel changes
Term
What does the manager want to happen during and as a result of a meeting with a label?
Definition
• Listen
• Comprehend
• Influence
• Take action
Term
How should the manager decide if the artist should attend a meeting with the record company?
Definition
• Depends on two things
o Will the artist add anything to the meeting?
o Does the artist feel comfortable in this kind of setting?
Term
How should an artist manager conclude a meeting with a record label?
Definition
1. Restate the reasons that the artist should be signed
2.Ask when to follow up ( if answer is unclear, then you tell them when you'll follow up with them)
3. Thank the assistant who set up the meeting for you
Term
Michelangelo was quoted as saying?
Definition
" The greatest danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it."
Term
What is the starting point for a creating a plan?
Definition
Chose a set of goals
Term
What is required to achieve a goal?
Definition
A strategy
Term
What is the best way to develop a good set of strategies?
Definition
1. Create a time-line beginning with the goal
2. Work Backwards
3.Determine what must be done to reach the goal
Term
The manager has a duty to keep the artist financially ___________
Definition
Stable/Solvent
Term
Artist generally receive payment before or after taxes have been deducted?
Definition
Before
Term
What form is sent in January to both the artist and the IRS by various employers as a reminder that earnings were paid, and taxes are still owed?
Definition
1099
Term
What should be done to keep events organized and separate from each other?
Definition
Keep a written plan and budget for each event. Include things such as time, place, purpose, travel info, etc.
Term
What is the objective of a showcase?
Definition
To enter into a business agreement with a label, publisher,etc.
Term
What is the ideal time of day for a showcase?
Definition
Late Afternoon (after work)
Term
How long should a showcase last?
Definition
About an hour

30 min for arrival/greeting
20 min performance
last ten min: artist works the room
Term
What should be handed out to people as they are leaving a showcase?
Definition
Press Kits (possibly newly designed for the showcase because many in attendance will already have a copy of the artist's press kit)
Term
What size venue is best when throwing a showcase?
Definition
Large enough for the event, small enough to fill
Term
follow up calls and confirmations can be helpful in preventing conflicts when putting on an ________________
Definition
event or showcase
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