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| Customer value proposition (CVP); Profit formula; Key resources; Key processes |
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| elements of the business model |
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| direct costs, indirect costs, economies of scale. Will be predominantly driven by the cost of the key resources required by the business model |
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| given the expected volume and cost structure, the contribution needed for each transaction to achieve desired profits |
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| how fast we need to turn over inventory, fixed assets, and other assets -- how well we need to utilize resources to support our expected volume and achieve our anticipated profits |
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| get the right people on the bus! |
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