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| Ethics, you use someone's morals or values against them or to persuade them to side with you. |
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| Correct Grammar, Restrained and fair minded presentation, Appropraite Vocabulary |
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| I know you are a man of kindness and concern, which is why this pertains to you. |
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| Pity, emotional power of the issue |
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| Charasteristics of Pathos |
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| Emotional Appeal, Vivid descriptions, loaded words. |
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| It is necessary for me to Study Abroad because I will not grow and achieve my full potential while sitting here in this school. |
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| To join the group as everyone else is, so you are not alone. Ex. Marie jumped on the bandwagon for fear of being left out. |
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| Used to divert attention from real matter at hand. A distraction. usually occurs when not enough Logos |
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| Only support by weak or irrelevant reasons |
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| A complicated Fallacy, an argument that begs the question, asks the reader to simply accept the conclusion w/o providing any REAL evidence (Circular Reasoning) |
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| Making assumptions on a whole group based on an inadequate sample. Jumping to conclusions w/o having all the facts |
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| Limits the possible choices to avoid consideration. Get this or that. |
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| False Cause. Assuming that because B came after A, A caused B. Not enough details to show that even B was caused by A. Ex. Because President Jones raised taxes(A), the crime went up(B) |
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| Chain Reaction that is going to end bad. (camels nose) Not enough evidence to show that there will be bad consequences for reactions. Ex. The book, If You Give a Mouse a Cookie |
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| Evoke stoke responses. doesn't require thought. Something that has been overdone, to where it is now predictable. |
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| makes things sound more than what they are (fancy words) Ex. Boat=Vessel |
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| Elevates the effects. Ex. the MOST perfect |
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| Use of First Person Plural |
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| includes the reader. Creates a friendly tone. Ex. We, Us |
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| Implies that your reader will experience this soon |
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| Commands aims to coerce the reader. Hypnotism |
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| used to help stress emotion |
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| used to intensify Adjectives |
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| more words sound impressive |
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| Has an insistent effect. usually used for key names |
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