Term
7.2.1
What are the 4 P's when using social marketing approach? Define them. |
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Definition
Product: health behavior, program or idea
Price: financial, physical, psychological, time
Place: how and where learning will take place
Promotion: approach used to reach the audience |
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Term
| Name and give examples of channels used to reach priority populations |
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Definition
(These are just examples to help grasp the concept, for a bigger list turn to p. 167-169)
Interpersonal: Instruction
Organizational: workplace campaigns
Community: faith based organization campaigns
Mass media (newspaper, radio, television, internet): advertisements, news, social networking sites |
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Term
| What 5 elements are included in an advocacy plan? |
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Definition
1. goals
2. organizational considerations
3. constituents, allies and opponents
4. targets
5. tactics |
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Term
| 7.1 What is the key component in delivering effective health education? |
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Definition
| Evidence-based decision-making |
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Term
| 7.1 Define Legislative advocacy, Media Advocacy and Grassroots activities? |
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Definition
-LA- contacting a policy maker to discuss a public health problem. They can help with changing laws and regulations
-MA- attempts to change the normative behavior of the media to alter public policy/practice and create environmental change
-GA- efforts that originate from individuals within a community, rather than originating with health agencies. |
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Term
| 7.3 Name three advantages of interactive media compared to traditional mass media. |
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Definition
-customized health information
-information access on-demand
-wider distribution/faster content updates
-increased choices
-access to experts on-demand
-convenient
-viral spread |
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Term
| 7.3 Name three techniques for communicating health education information and one example of each? |
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Definition
- oral communication- conference setting, large audience, small group setting
-electronic communication- E-mail, Web 2.0, web surveys, internet,interactive television,blogs, bulletin boards, chat rooms
-written and print communication- newsletters, brochures/pamphlets, letters/memos, articles, fliers, posters, calendars |
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Term
| 7.5 Prior to meeting with a legislator about a health issue, what is vital that health education specialist to do? |
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Definition
| conduct research on the legislator. Identify the legislators personal and professional information as well as identify endorsers, committees, sponsors and influencers. |
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Term
| 7.5 Who makes healthy policy? and what does policy do? |
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Definition
-congress, federal health agencies, states, health care providers, businesses, local communities.
-They play a major role in delivering and financing health care and public health efforts in the US. |
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Term
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Definition
| The pursuit of influencing outcomes - including public policy and resource allocation decisions within political, economic, and social systems and institutions that directly affect people's lives |
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Term
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Definition
| Involves ideas, beliefs, values, customs, and norms that are learned from family, community, and are passed down from generation to generation. |
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Term
| Define: Cultural Competency |
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Definition
refers to the ability to interact effectively with people of different cultures. Cultural competence comprises four components:
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Awareness of one's own cultural worldview
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Attitude towards cultural differences
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Knowledge of different cultural practices and worldviews
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Cross-cultural skills
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Term
| Define: Cultural Sensitivity |
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Definition
| Understanding, valuing, and respecting the similarities and differences between culturally based attitudes, beliefs, and behaviors |
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Term
| Define: Health Communication |
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Definition
| Informs and influences practices, behaviors or policies in an effort to improve individual or community health |
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Term
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Definition
| the creation and delivery of health promotion programs using multidisciplinary, evidence-based strategies to motivate the public toward positive health practices. |
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Term
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Definition
| according to federal law, is any attempt to influence specific legislation |
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Term
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Definition
| a person who tries to influence legislation on behalf of a special interest. |
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Term
| Define: Persuasive Communication |
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Definition
| involves tailored health-related messages to meet audience needs, and persuades them to adopt health attitudes and behaviors |
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Term
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Definition
| sets of rules and objectives to guide activities |
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Term
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Definition
| using marketing principles in planning, implementation, and evaluation of health education programs designed to bring about social change. The ultimate objective of marketing is to influence action |
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Term
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Definition
| refers to the second generation of Internet tools that are user-centered and interactive |
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Term
| List some professional development opportunities. |
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Definition
- Reading professional journals
- Attending professional meetings
- Taking courses
- Authoring journal articles, chapters, or books
- Presenting at professional meetings
- Particpating in other professional development activties
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Term
| What are some of the typical graduate degrees in community health? |
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Definition
- MEd - Master of Education
- MS - Master of Sciences
- MA - Master of Arts
- MPH - Master of Public Health
- MSPH - Master of Science of Public Health
- PhD - Doctor of Philosophy
- Dr.PH - Doctor of Public Health
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Term
| What must a health educator know in order to best describe the state-of-the-art health educations practice? |
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Definition
- the theory behind health education practice
- the unified code of ethics
- the basis of program policy and practice evaluation
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Term
| Explain the major responsibilities of the health education specialist in the practice of health education |
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Definition
- Assess needs, assets, and capacity for health education
- Plan Health Education
- Implement Health Education
- Conduct evaluation and research related to health education
- Administer and manage health education
- Serve as a health education resource person
- Communicate and advocate for health and health education
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Term
Explain the role of health education associations in advancing the profession
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Definition
Professional assocations in health education carry out many of the functions necessary for continuing education in the profession.
- conducting continuing education programs
- disseminating research findings
- legislative advocacy
- establishing ethics and standards for the profession
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Term
| Name the members of the Coalition of National Health Education Organizations |
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Definition
- AAHE - American Association for Health Education
- ACHA - American College Health Assocation
- APHA-PHEHP - American Public Health Association's Public Health Education and Health Promotion Section
- APHA-SHES - American Public Health Association's School Health Education and Services Section
- ASHA - American School Health Association
- DHPE - Directors of Health Promotion and Education
- ESG - Eta Sigma Gamma
- SSDHPER - Society of State Directors of Health, Physical Education and Recreation
- SOPHE - Society for Public Health Education
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Term
| What are some of the benefits of belonging to a professional organization? |
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Definition
- Allows the health educator to update skills and knowledge
- network with peers and mentors
- Identify collaborators for research and publication opportunities
- Job Banks
- Greater ability to influence
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Term
| Explain the history of the health education profession and its current and future implications for professional practice |
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Definition
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Term
| Explain the role of credentialing in the promotion of the health education profession |
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Definition
the CHES certification was developed by, and for, the health education profession to demonstrate the mastery of a set of fundamental skills across all practice settings.
The CHES credential has three components
- Academic Preparation
- Successfully passing a written exam
- continued professional development
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Term
| Why is it important to serve as a mentor to others? |
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Definition
| It assists in the growth of the profession by elevating its importance in society. |
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Term
7.2.2
In creating a message as part of a program, a health educator is careful to research and pay attention to details such as the literacy level, culture, and poverty level of the target population, and adjust the message accordingly. This is an example of: |
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Definition
| Tailoring messages to the priority population |
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Term
7.2.3
Besides tailoring a message to a population, what is another way a health educator can increase the effectiveness of a message? |
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Definition
| Include images (as long as they are ethical, permission for image use is received, they are culturally appropriate, and enhance the message rather than distract from it) |
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Term
7.2.3
7.2.3
What tool is a great way to reach policy makers and uses a grassroots approach through photography? |
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Definition
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Term
7.2.5
Why is it important to pilot test messages or delivery methods with priority populations? |
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Definition
| It helps the health educator determine if the information is understandable to the population they are targeting. It can also help identify controversial elements, comprehension problems, and how relevant it is to the audience. |
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Term
7.2.6
Once a health educator receives feedback from the initial pilot test what is the next step? How long is this process? |
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Definition
| The message needs to be revised and then tested again after being modified. The length of time this will take depends on the amount of revisions that need to be made, but can last a long time. By communicating with the priority population about the changes and their appropriateness, the time can be shortened. |
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Term
7.4.2
In policy development, what is developed to help convince a government official to support a policy change when he/she is not already inclined to support it? |
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Definition
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Term
| A health educator in a prominent position is openly supporting an issue of personal interest but does not state that her opinions are separate from her organization. What did she do wrong? |
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Definition
| She did not comply with her organization's policies related to participating in advocacy. She should have obtained permission from the organization to openly support the issue while including their name. If the organization did not want to take a stand on the issue, she should have stated her opinion as separate from them. |
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Term
| What method of delivery has become recently useful in incorporating media and technology in advocacy? |
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Definition
| Mobile technology: i-touch, i-pads, smartphones! |
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Term
| What is a key to supporting advocacy messages that provides proof that a new policy is needed? |
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Definition
Data! Health educators need to try to formulate data as follows:
-Showing a burden to the public
-Showing the issue is a priority over others
-Benefits/harms from a proactive change
-Personalize the data (show how lives are affected)
-Estimate cost of an intervention |
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Term
| Across multiple determinants of health, strategies should be identified to improve the conditions that promote health at ________, __________ and ________ levels. |
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Definition
| Local, state, and national |
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Term
| Across multiple determinants of health, strategies should be identified to improve the conditions that promote health at ________, __________ and ________ levels. |
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Definition
| Local, state, and national |
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Term
| Across multiple determinants of health, strategies should be identified to improve the conditions that promote health at ________, __________ and ________ levels. |
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Definition
| Local, state, and national |
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