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Area of Responsibility 2: Planning
Plan Health Education Strategies, Interventions, and Programs
52
Health Care
Undergraduate 4
10/05/2010

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Cards

Term
Needs assessment
Definition
Used to identify the priority population for a health education program
Term
Target Audience
Definition
individuals who are part of the at-risk population
Term
Factors addressed in a needs assessment
Definition
expressed, actual, perceived, and normative needs of priority population
Term
Participants
Definition
individuals who receive the intervention or participate in the program
Term
People who may be interested in being a part of the planning process
Definition

1. individuals who represent various groups within the priority population

2. representatives of other stake holders not represented in the priority population

3. individuals who have key roles within the organization sponsoring the program

Term
People or groups it is important to gain the support of in the community
Definition
Local elected officials, clergy, influential members of the community, community-based organizations, local departments of health or related agencies
Term
Coalitions
Definition
Community groups and collaborative effors that provide the opportunity for program planners to bring together representatives of diverse organizations, segments, or constituencies to work toward a common goal.
Term
Using needs assesment data about the priority population accomplishes:
Definition

1. the proof to justify the program to the stakeholders and/or potential funders

2. helping to "sell" the importance of the program to the priority population

3. help develop a program that is useful and hasn't already been done

Term
Primary data collected through interviews, surveys, or forums
Definition
Gives insight to community perceptions and attitudes to health issues
Term
Programs
Definition
a set of planned activities over time designed to achieve specific objectives
Term
Program Planning
Definition
the process of identifying needs, esablishing priorities, diagnosing causes of problems, assessing and allocating resources, and determining barriers to achieving objectives
Term
Mission Statement
Definition
A statement of the distnictive purpose of and unique reason for the existence of a program.  It also identifies the scope or focus of the organization or program.
Term
Goals
Definition
general, long-term statements of desired program outcomes and provide the direction upon which all objectives are based
Term
Objectives
Definition
measurable statements that describe the changes in behavior, attitude, knowledge, skills, or health status that will occur in the intervention group as a result of the program. Small, specific steps that enable the goal to be met.
Term
Stakeholders
Definition
individuals or agencies that have a vested interest in the health education program
Term
Community-based organization (CBO)
Definition
public or private, nonprofit organziation of demonstrated effectiveness that is representative of a community or significant segments of a community and provides educational or related services to individuals in the community
Term
Social Marketing
Definition
the use of marketing principles to promote a product, idea, or attitude among members of a population
Term
Health Communication
Definition
the art and technique of informing, influencing, and motivating individual, institutional, and public audences about important health issues
Term
In general, a program will be more successful if the priority population feels it has been instrumental in the development process. In order to accomplish this, community organization includes:
Definition
community recognition of the issue, the entrance of health educators into the community to organize the citizens, community assessment and priority setting, selection and implementation of an intervention, and evaluation and reassessment of the action plan
Term
In order to utilize community resources
Definition
existing programs of health education should be integrated into the new approach whenever possible
Term
Possible methods of communication for message dissemination used to express the need of the program, especially to those involved:
Definition
announcements in newsletters, communication at public meetings, media messages
Term
four Primary Communication channels
Definition

intrapersonal

interpersonal

organziation and community

mass media

Term
Important aspects of the planning stages
Definition
development of mission statement, goals, objectives, and a foundation for program evaluation
Term
program or outcome objectives
Definition
Related to the goals, but are specific, measurable statements of what the educator wants to accomplish at a given time.  They include items such as changes in morbidity, mortality, or quality of life
Term
Behaviorial Objectives
Definition
describe the behaviors or actions that the population will engage in that will resolve the problem and lead to attainment of the program goal.  They are statements of desired outcomes that indicate who is to demonstrate how much of what action and by when
Term
Learning or Instructional Objectives
Definition
short-term, specific descriptions of behaviorial (cognitive, affective, and skill dimensions) results sought in relation to the content being taught
Term
Administrative Objectives (Process or Impact)
Definition
the tasks program facilitators must accomplish for the program to succeed.  They are the daily tasks and work plans that lead to the accomplishment of all other planned objectives
Term
Environmental Objectives
Definition
refer to environmental, or nonbehavioral, influences on a health problem.  Include: social, physical, and psychological environments
Term
More important components of program planning:
Definition

1.understanding and engaging the priority population

2. conducting a needs assessment

3. developing goals and objectives

4. creating and intervention

5. implementing the intervention

6. conducting program evaluation

 

Term
Planning models
Definition
those that help lay out the program planning steps to ensure that a health educator has anticipated potential problems in a program and developed solutions
Term
Other items to consider in intervention design:
Definition
Available resources, previous effective strategies, single or multiple strategies
Term
The creators of PRECEDE-PROCEED model
Definition
Green and Kreuter
Term
Phases of Precede
Definition

1. Social assessment

2.Epidemiological assessment

3. Behavioral and environmental assessment

4. Educational and ecological assessment

5. Administrative and policy assessment

6. Implementation

7. Process evaluation

8. impact evaluation

9. Outcome evaluation

Term
MATCH
Definition

Multi-level

Approach

to

Community

Health

Term
Phases of MATCH
Definition

1. goals selection

2. intervention planning

3. program development

4. implementation preparations

5. evaluation

Term
the 4 P's of social marketing
Definition

Price

Place

Promotion

Product

Term
CDCynergy model
Definition

Developed by the Centers for Disease Control and Prevention; includes 6 phases:

1. define and describe the problem

2. analyze the problem

3. identify and profile audience

4. develop communication strategies

5. develop evaluation plan

6. launch the plan and obtain feedback

Term
Factors used to decide what and how much information regarding a specific health topic will be discussed during a health education program:
Definition

1. needs assesment data

2. culture of the priority population

3. literacy level of the priority population

4. previous experience regarding the health issue

5. budget constraints

6. time restrictions of program participants

7. availability of space to conduct programs

Term

Ten Principles to help increase program participant's motivation to learn:

 

Definition

1. use several senses

2. actively involve participants

3. Provide an appropriate learning environment

4. Assess learner readiness

5. Establish the relevance of the information

6. Use repetition

7. Strive for a pleasant learning experience

8. Start with the known and move toward the unknown

9. Generalize the information

10. Appropriately pace delivery of the information

Term
Published documents that consulting can help keep a program moving in a direction to positively affect individual and community behavior change:
Definition

Healthy People 2010

National and state standards and benchmarks for school health education

Agency/organization mission statements

Term
Other published health information resources for referencing:
Definition

US Census reports

Morbidity and Mortality Weekly Report

Vital statistics reports

Health planning agency reports

Trend data over time from the National Center for Health Statistics

World health reports

Term
Most appropriate interventions are:
Definition
based on theory, available resources, and resonable fit to the priortiy population
Term
Educational Strategies
Definition
activities usually associated with courses, workshops, or seminars. 
Term
examples of educational strategies:
Definition
Examples include: audiovisual materials, printed materials, classroom techniques, brainstorming, case studies, lectures, panel discussions, role playing, simulations, outside classroom techniues, health fairs, field trips
Term
Health Engineering strategies
Definition

change the social or physical environment in which people live or work; usually affect a large number of people and may change behavior by influencing awareness, attitudes, and knowledge or through forced choice.

Examples: safety belts, air bags, and speed bumps

Term
Community Mobilization Strategies
Definition
Directly involve participants in the change process.  Include initiatives like colaition building and lobbying as well as community organizaion, community building, and community advocacy.
Term
Health Communication Strategies
Definition
Use all types of communication channels to change behavior.  These activities can impact knowledge, awareness, or attitudes.  Communication may also provide cues for action and provide reinforcement of behaviors.
Term
Examples of Health Communication Strategies
Definition

print media

billboards

radio

television

newsletters

flyers

direct mail

e-mail

self-help materials

Term
Health policy/enforcement strategies
Definition
Mandate actions through laws, regulations, policies, or rules. Such actions are justified on the basis of "the common good"; that is they are actions implemented to protect the public's health
Term

Health-related community service strategies

 

Definition
Include services, tests, or treatments to improve the health of the priority population.  Examples include activities that enable individuals to evaluate their personal level of health through the use of health-risk appraisals, screening, and self-examination.
Term
Ways to ensure that intervention strategies planned will be effective in dealing with specific health problems
Definition

network with other health educators

review the lieterature

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