Term
|
Definition
means of communication that reach the mass public, including newspapers and magazines, radio, t.v. (broadcast, cable and satellite), films, recordings, books, and electronic communication |
|
|
Term
|
Definition
| media that emphasizes the news |
|
|
Term
|
Definition
| federal communications commission policy that required holders of radio and t.v. licenses to ensure that different viewpoints were presented about controversial issues or persons |
|
|
Term
|
Definition
| the process by which we develop our political attidues, values and beliefs |
|
|
Term
|
Definition
| the process by which individuals screen out messages that do not conform to their own biases |
|
|
Term
|
Definition
the process by which individuals perceive what they want to in media messages |
|
|
Term
|
Definition
| a close contest; by extention, any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates |
|
|
