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centers on finding, examining, and interpreting messages that were communicated in the past
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| examine asll relevant published materials about the research topic |
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entails drawign conclusions and presenting new explanations about past communication events or communicators
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| seeks to clarifyand understand how laws operate in society |
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| reconsidering and reinterpreting previously gathered or archived data |
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| looks at research trends or themes in published literature |
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| focuses on media or other content and meanings generated from the content |
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| Conversation and interaction analysis |
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procedure that helps researchers identify themes and relevant issues often contained in media messages
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| Critica;/cultural approaches |
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| involves examining events, messages, and structures from a particular perspective |
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| applies Aristotle's concept of invention, style, delivery, and effects on the audience to analyze political debate |
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| looks at language and other ssymbols to create shared relaities |
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| explores how media can help foster hegemony and maintain societal power structures |
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| look and see how people act in differnt situations |
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| used to form objective descriptions of social norms and events as they occur |
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