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| A form of rhetoric, refers to the trustworthiness/credibility of the author, conveyed through the tone and style |
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| Quality of a persuasive presentation that appeals to the emotions of the audience |
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| Logical argument, message of the argument |
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| The art of effective persuasive speaking or writing |
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| Reasoning which constructs/evaluates arguments that have used facts to draw a conclusion about a situation |
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| Making inferences based on observed patterns |
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| An argument that arises from the emotions and not reason or logic |
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| An expression that calls something to mind without saying it explicitly |
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| The use of a word/phrase referring to or replacing a word/phrase used earlier (helps to avoid repetition) |
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| A pattern of sound that includes the repetition of vowel or consonant sounds |
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| The alliteration of vowel sounds |
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| Informal words/expressions not usually acceptable in formal writing, tends to be geographical/cultural |
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| A mild word/phrase which substitutes for another that would be too direct/crude/offensive |
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| A fallacy in which an argument is based on misleading/superficial/implausible comparisons |
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| An extension of the concept to less-specific criteria, a foundational element of logic/human reasoning |
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| Specific words/expressions that are used by a particular profession or group and are difficult for other to understand |
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| The use of successive verbal constructions in poetry/prose that correspond in grammatical structure/sound/meter |
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| All knowing or infinitely wise |
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| A figure of speech in the form of a question posed for its persuasive effect without the expectations of a reply but to encourage the listener to think about an answer |
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| A terse saying that embodies a general truth/observation |
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| A special mood/feeling associated with a place |
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| Written representation of a person which exaggerates characteristics for comic effect |
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| Elaborate image or far-fetched comparison |
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| Intended for instruction, instructive |
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| A class/category of endeavor that has a particular form/technique |
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| Moralizing talk/writing, inspirational |
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| Extravagant statement not meant to be taken literally |
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| Figurative description/illustration, mental images |
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