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| that part of a political campaign aimed at winning a primary election |
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| General Election Campaign |
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| That part of a political campaign aimed at winning a general election |
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| The process by which a campaign reaches individual voters, either by door to door solicitation or by telephone. |
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| A push at the end of a political campaign to encourage supporters to go to the polls |
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| The individual who travels with the candidate and coordinates the many different aspects of the campaign |
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| a professional who coordinates the fund-raising efforts for the campaign |
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| A professional who takes public opinion surveys that guide political campaigns |
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| A professional who supervises a political campaigns direct mail fund-raising strategies |
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| The person who develops the overall media strategy for the candidate, blending free press coverage with paid TV, radio, and mail media |
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| The individual charged with interacting and communicating with journalists on a daily basi |
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| : The campaign staff that makes use of Web-based resources to communicate with voters, raise funds, organize volunteers, and plan campaign events |
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| : A private-sector professional who sells to a candidate the technologies, services, and strategies required to get that candidate elected |
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| : A professional who produces candidates’ television, radio, and print advertisements |
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| Political Advertisements purchased for a candidates campaign |
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| : Advertisement that stresses the candidate’s qualifications, family, and issue positions, without reference to the opponent |
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| : Advertising on behalf of a candidate that attacks the opponent’s platform or character |
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| Ad that compares the records and proposals of the candidates, with a bias toward the sponsor |
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| Television advertising on behalf of a candidate that is broadcast in sixty-, thirty-, or ten-second duration |
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| : Advertising that attempts to counteract an anticipated attack from the opposition before the attack is launched |
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| : Coverage of a candidate’s campaign by the news media |
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| : New Technologies, such as the Internet, that blur the line between paid and free media sources |
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| : Forum in which political candidates face each other to discuss their platforms, records, and character |
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| Political Action Committee Contributions |
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| Federally mandated, officially registered fund-raising committee that represents interest groups in the political process |
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| : Donations from the general tax revenues to campaigns of qualifying presidential candidates |
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| : Donations to presidential campaigns from the federal government that are determined by the amount of private funds a qualifying candidate raises |
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Term
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| : The virtually unregulated money funneled by individuals and political committees through state and local parties |
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| : Legally specified and limited contributions that are clearly regulated by the Federal Election Campaign Act and by the Federal Election Commission |
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Nonprofit and unregulated interest groups that focus on specific causes or policy positions and attempt to influence voters
IV. 2004 Presidential Campaign |
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