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AP Government - The Media and American Politics
Chapter 10: "The Media and American Politics" from "Government by the People" 22nd Edition
7
Political Studies
12th Grade
01/15/2012

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Term
Mass Media
Definition
Means of communication that reach the public, including newspapers and magazines, radio, television (broadcast, cable, and satellite), films, recordings, books, and electronic communication.
Term
News Media
Definition
Media that emphasizes the news.
Term
Issue Advocacy
Definition
Promoting a particular position or an issue by interest groups or individuals but not by candidates. Much issue advocacy is often electioneering for or against a candidate and, until 2004, had not been subject to regulation.
Term
Political Socialization
Definition
The process by which we develop our political attitudes, values, and beliefs.
Term
Selective Exposure
Definition
The process by which individuals screen out messages that do not conform to their own biases.
Term
Selective Perception
Definition
The process by which individuals perceive what they want to in media messages.
Term
Horse Race
Definition
A close contest; by extension, any contest in which the focus is on who is ahead and by how much rather than on substantive differences between the candidates.
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