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Analysis - Funeral Service Merchandising
Funeral service merchandising glossary
200
Marketing
Undergraduate 2
01/27/2011

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Term
Air seal
Definition
A method of sealing a vault that utilizes the air pressure created by placing the dome of the vault onto the base of the vault
Term
Air Tray
Definition
A transfer container consisting of a wooden tray with cardboard covering for the casket
Term
Alloy
Definition
A substance composed of two or more metals
Term
Alternative container
Definition
A non-metal receptacle or enclosure, without ornamentation or a fixed interior lining.
Term
Apron
Definition
The lining attached to the undersurface of the foot panel of the casket and/or a component part of the throw (overlay) which extends downward into the body of the casket.
Term
Arm
Definition
That part of the casket handle that attaches the bar to the lug
Term
Average (mean)
Definition
Sum of a group of numbers divided by the number of units
Term
Bail handle
Definition
A single handle in which the lug, arm, and bar are combined in one unit
Term
Bar
Definition
That part of the casket handle, attached to the lug or arm, which is grasped by the pallbearer
Term
Base molding
Definition
The molding along the lowermost edge of the body panels
Term
Bed
Definition
The portion of the casket upon which the deceased human remains are placed.
Term
Bench
Definition
A type of cemetery memorial consisting of a top piece supported by two standards.
Term
Bevel top marker
Definition
A small headstone, set above ground, with a slightly slanting top
Term
Bi-Unit pricing
Definition
A method of price quotation showing separately the price of the service to be rendered and the price of the casket
Term
Block
Definition
A subdivision of a cemetery containing several lots
Term
Body
Definition
Portion of the casket shell containing the top body molding, body panel, base molding, and casket bottom
Term
Body lining
Definition
The material that drapes the inside perimeter of the body of the casket
Term
Body panels
Definition
Composed of the sides and ends of the casket shell
Term
Bridge (header, cap filler)
Definition
Component part of a cap/lid that is constructed into caskets that display a cut top; provides strength at the point of the transverse cut
Term
Broadcloth
Definition
A twill, napped, woolen or worsted fabric with a smooth lustrous face and dense texture.
Term
Bronze
Definition
A metal alloy consisting of 90% copper with tin and sometimes zinc compromising the other 10%
Term
Brushed finish
Definition
Bare metal is scratched with an abrasive material and then finished until a smooth high gloss is obtained
Term
Burial casket
Definition
A casket which is sold for the purpose of interring or entombing with the dead human remains
Term
Cap
Definition
The topmost part of the casket shell, including the ogee, crown, pie, and header
Term
Cap panel
Definition
The focal part of the interior that fills the inside of the crown, sometimes bordered by the roll (cove); may be referred to as the panel
Term
Cash advances
Definition
Any item of services or merchandise described to the purchaser as a cash advance, accommodation, cash disbursement, etc.
Term
Cash discount
Definition
A reduction of the price given for payment of an account within the time limits established by the sales contract
Term
Casket
Definition
A rigid container which is designed for the encasement of human remains and which is usually constructed of wood, metal, or like material and ornamented and lined with fabric.
Term
Casket liner
Definition
A removable metal unit that is placed inside a wooden casket shell to provide protective qualities
Term
Casket rack
Definition
a device upon which two or three caskets are placed, one on top of the other, for display
Term
Casket stand
Definition
The stand or support upon which a casket rests in the selection room
Term
Cast bronze
Definition
Molten bronze poured into a mold and allowed to cool
Term
Cast hardware
Definition
the most expensive hardware production method, in which molten metal is poured into a mold and allowed to cool, then removed from the mold.
Term
Cemetery
Definition
An area of ground set aside and dedicated for the final disposition of dead human bodies
Term
Cenotaph
Definition
A monument erected to the memory of the dead, with the dead human body not present
Term
Church truck
Definition
A wheeled, collapsible support for the casket, used in the funeral home, church, or a home.
Term
Coffin
Definition
a case or receptacle for dead human remains which is anthropoidial in shape
Term
Columbarium
Definition
A structure, room, or space in a mausoleum or other building containing niches or recesses used to hold cremated remains
Term
Combination case
Definition
A transfer container consisting of a particleboard box with a cardboard tray and cover to satisfy air-shipping regulations
Term
Composition board
Definition
Particles of wood bonded together with waterproof flue
Term
Concrete sectional
Definition
A grave liner consisting of six or eight slabs of unfinished concrete placed around the casket
Term
Consignment
Definition
To give to an agent to be cared for or sold
Term
Consumer Value Index (CVI)
Definition
The percentage derived by dividing the wholesale cost of the merchandise by the retail price of the merchandise
Term
Copper
Definition
Malleable, ductile, metallic element having a characteristic reddish-brown color
Term
Copper deposit
Definition
A casket made from a core of copper metal to which copper ions are combined by an electrolytic process
Term
Corner
Definition
An optional part of the hardware that is attached to the four corners of the body panel
Term
Corrugated container
Definition
A container which is used to hold a dead human body which is constructed out of a type of cardboard, which is made with a series of alternate folds and ridges
Term
Cove
Definition
A component part of the casket interior which lines the rim and surrounds the cap panel
Term
Cremation casket
Definition
An environmentally safe casket which is designed for encasing dead human remains for cremation
Term
Crepe
Definition
A thin, crinkled cloth of silk, rayon, cotton or wool
Term
Crinkled finish
Definition
An exterior casket finish in which the metal is coated with a substance that wrinkles as it drives
Term
Crown
Definition
Uppermost part of the cap, extending from rim to rim; everything above the rim
Term
Crushed interior
Definition
A form of casket interior created by placing the lining material on a metal form, weights added, the material steamed, and then attached to a suitable upholstery material
Term
Crypt
Definition
A chamber in a mausoleum, of sufficient size, generally used to contain the casketed remains of a deceased person
Term
Educational (Demonstration) Group
Definition
3 or 4 caskets utilized to educate the selecting party regarding the elements of casket construction
Term
Die
Definition
A main part of a monument, the upright portion above the base where the inscription is located
Term
Direct cremation
Definition
A disposition of human remains by cremation without formal viewing, visitation or ceremony with the body present
Term
Direct lighting
Definition
Illumination directly shining on an object
Term
Direct selection room procedure
Definition
The method of selling caskets whereby the funeral director remains in the selection room throughout the selection process
Term
Doeskin (moleskin)
Definition
A heavy, durable fabric with a short, thick,, velvety nap on one side; woven cloth with a suede-like appearance with a nap of less than 1/8th of an inch
Term
Dome
Definition
The top of an air seal burial vault which entraps air as it is put in position; also supports the weight of the earth above
Term
Double seal
Definition
A method of sealing burial vaults that utilizes the principle of the air seal in conjunction with an epoxy material at the junction of the dome and the base of the vault.
Term
Ear (Lug)
Definition
The part of the casket handle that is attached to the casket body
Term
Elliptic
Definition
A casket having ends in the shape of a half circle
Term
Embossed
Definition
Ornamental with raised work; material having designs raised above the surface
Term
Engineered wood
Definition
A range of derivative wood products which are manufactured by binding togther wood strands, particles, fibers or veneers with adhesives to form composite materials. Sometimes referred to as composite wood or manufactured wood products
Term
Epitaph
Definition
An inscription placed on a monument to commemorate the deeds or qualities of the departed
Term
Exelsior
Definition
Wood that has been shredded into spaghetti like strings
Term
Extendover
Definition
The portion of the casket interior which extends over the top body molding for aesthetic value
Term
Ferrous metal
Definition
Any metal formed from iron
Term
Fiberglass
Definition
A material consisting of extremely fine filaments of glass embedded in various resins
Term
Fishtail (Pie)
Definition
The wedge shaped portion of the cap at each end of the crown
Term
Fixed multiple
Definition
A price determination method whereby the casket cost is multiple by a constant factor
Term
Flaring square
Definition
A Casket shell designed in which the sides and ends of the casket body flare out from the bottom to the top; a casket shell design that is narrower and shorter at the bottom than at the opening of the top
Term
Flat finish (matte finish)
Definition
Finish used on casket exteriors that is free of gloss; dull, lusterless surface
Term
Fluorescent lighting
Definition
Illumination produced by a tubular electric discharge lamp: the fluorescence of phosphorous coating the inside of a tube
Term
Flush marker
Definition
A small headstone which is set with its top even with the surrounding terrain
Term
Gimp (Fold)
Definition
A strip of metal, plastic or cloth that is attached to the inside of the panel, covering the area at which point the roll (cove) is anchored
Term
Foot-candle
Definition
the amount of illumination produced by a source of one candle at the distance of one foot
Term
Foot panel
Definition
A component part of the casket interior which is inside the foot portion of the cap
Term
Fractional display
Definition
Use of portions of caskets (1/2, 1/4, 1/8) in the selection room vs. full sized caskets
Term
Functional pricing
Definition
A method of price quotation by which the charges are broken down into several major component parts, such as professional service, facilities, automobile, and merchandise.
Term
Funeral ceremony
Definition
A service commemorating the deceased with the body present
Term
Galvanized
Definition
Steel that has been coated with zinc for increased resistance to rust
Term
Casket channel
Definition
Found on cut top gasket caskets; is an integral part of the foot panel header on gasket caskets; the function is to hold the transverse casket to seal the space between the head and foot caps
Term
Gauge
Definition
A measure of thickness of metals; the number of sheets of metal necessary to equal approximately one inch of thickness
Term
Graduated recovery
Definition
The return of money produced by varying the amount expected on each selection
Term
Grave box
Definition
An outer enclosure consisting of a body and a one or two piece lid
Term
Grave liner
Definition
An outer enclosure that offers protection for the earth load but without sealing qualities
Term
Hammertone
Definition
A sprayed finish that has the appearance of small indentations in the metal (as if made by a ballpeen hamer)
Term
Hardware
Definition
The handles, ornamental fixtures, and their fittings that are attached to the casket shell
Term
Hardwood
Definition
Any tough, heavy timber with a compact texture; any deciduous tree
Term
Head panel
Definition
A component part of the casket interior which is inside the head portion of the cap
Term
Header flange
Definition
The turned under edge or horizontal portion of the header
Term
Hermetically sealed
Definition
Airtight; impervious to external influence; completely sealed by fusion or soldering
Term
Hinge cover (skirt)
Definition
That portion of the casket interior covering the hinges that attach the casket cap to the casket body; usually extends from the roll and becomes a part of the body lining
Term
Horizontal tablet
Definition
A type of cemetery monument in which the die is wider than it is tall
Term
Immediate burial
Definition
A disposition of human remains by burial without formal viewing, visitation or ceremony with the body present, except for a graveside service
Term
Incandescent lighting
Definition
The illumination resulting from the glowing of a heated filament
Term
Indirect lighting
Definition
Reflected illumination of an object
Term
Indirect selection room procedure
Definition
The method of selling caskets whereby the funeral director does not stay in the selection room during the selection process
Term
Inner panels
Definition
Functional or ornamental covering that usually covers the foot end of the casket in the full couch casket; may be located at both the head and foot of the full couch casket
Term
Itemization
Definition
The method of price quotation by which each unit of service and/or merchandise is priced seperately
Term
Laminates
Definition
Made by uniting superimposed layers of different materials
Term
Lawncrypt
Definition
Grave space where two or more persons may be buried in grave liners which have been stacked one on top of the other, with the first person who dies being buried in the deepest grave liner with subsequent burials on top
Term
Linen
Definition
A fabric made from flax; noted for its strength, coolness, and luster
Term
Linen weave
Definition
A fabric woven to look like linen; used as a casket lining material
Term
Lot
Definition
A subdivision of a cemetery which consists of several grave or interment spaces
Term
Lug
Definition
Part of the casket handle that is attached to the casket lining material
Term
Marker
Definition
A small headstone, usually of one piece, used to identify individual graves
Term
Markup
Definition
The difference between merchandise cost and selling price
Term
Masselin
Definition
Pressed paper in sheet form; used in casket construction as a backing (upholstery) material
Term
Mausoleum
Definition
A building containing crypts or vaults for entombment; an above ground structure for burial
Term
Mattress cover
Definition
Interior cloth or material which covers the mattress or bedding of the casket
Term
Median
Definition
A value in an ordered set of values that represents the midpoint, whereby there are an equal number of values above and below the midpoint value
Term
Memorial
Definition
A physical object that is designed for the purpose of remembering
Term
Memorial park
Definition
A cemetery or section of a cemetery with only flush to the ground type markers
Term
Memorial service
Definition
A ceremony commemorating the deceased without the body present
Term
Merchandise Value Ratio (MVR)
Definition
The relationship between the wholesale cost of the merchandise and total cost (both service and merchandise) to the consumer
Term
Merchandising
Definition
Purchasing, pricing, display and sale of merchandise
Term
Ziegler case
Definition
A gasketed container which can be used as an insert into a casket or as a separate shipping container
Term
Mode
Definition
The number that occurs most frequently in a listing of numbers
Term
Non-ferrous metal
Definition
Any metal which is not formed from iron
Term
Octagon
Definition
A casket having eight angles or corners and therefore having eight sides or surfaces on the side of the body panel
Term
Outer Burial Container
Definition
Any container which is designed for placement in the grave around the casket, including containers commonly known as burial vaults, grave boxes, and grave liners
Term
Overlay (throw)
Definition
The aesthetic covering for the foot cap or inner foot panel of the casket
Term
Package pricing
Definition
Pricing method which groups together the selected services and/or merchandise
Term
Plastic
Definition
Synthetic or natural organic material shaped when soft and then hardened
Term
Plastic
Definition
Synthetic or natural organic material shaped when soft and then hardened
Term
Plastic extrusion molding
Definition
Method of molding plastic by injecting molten plastic into a die
Term
Plated
Definition
Finish created when base metal is coated by another metal via an electrolytic process
Term
Plush
Definition
A woven cloth with a nap exceeding 1/8th of an inch
Term
Plywood
Definition
Thin sheets of wood glued together so that the grains are at right angles to one another; an odd number of sheets will be used so that the grain on the front and back will always run the same direction
Term
Polished finish
Definition
A surface made smooth and glossy, usually by friction
Term
Polymer
Definition
A compound similar in appearance to plastic which has a high molecular weight creating an extremely durable substance
Term
Pouch
Definition
A leadk resistant zippered bag designed to contain a dead human body and body fluids and is used mainly for the removal of dead human remains from the place of death
Term
Pressed board
Definition
Particles of wood bonded together with waterproof glue
Term
Price determination
Definition
Method used by management to establish the selling price for services and merchandise
Term
Price quotation
Definition
Method by which prices are explained to the consumer (example, itemized GPL required by FTC but package pricing allowed)
Term
Priest casket
Definition
A casket opening style in which the cap or lid at the head end of the casket is completely removed from the casket for the purpose of viewing; the remains may be viewed from either side of the casket
Term
Quantity discount
Definition
Reduction in the amount of a bill when a specified minimum quantity of merchandise has been ordered
Term
Quartile
Definition
A division of the total into four intervals, each one representing one-fourth of the total
Term
Range
Definition
The upper and lower limits of a series of numbers
Term
Rebate
Definition
A return of a portion of payment
Term
Rental casket
Definition
Casket used as a temporary receptacle for the dead human remains for the purpose of visitation and funeral, with the intention that the remains will be placed in some other suitable container for permanent disposition
Term
Rim (Ogee)
Definition
S shaped molding that is a component part of the casket cap
Term
Rim flange (Ogee flange)
Definition
Turned under edge or horizontal portion of the rim that comes into contact with the gasket or body ledge flange (top body molding flange)
Term
Roll (Cove)
Definition
Component part of the casket interior which lines the rim (ogee) and surrounds the cap panel
Term
Sales frequency
Definition
The number of times a sale in a given price bracket occurs over a fixed period of time
Term
Satin
Definition
A woven fabric which has a smooth lustrous face and a dull back
Term
Satin finish
Definition
A type of semi-luster or semi-gloss casket finish that is smooth with well defined fine lines or striations
Term
Scattering garden
Definition
A section in a cemetery set aside for the scattering of ashes of cremated human remains
Term
Selected Hardwood (Salix)
Definition
Casket constructed from many species of wood; sometimes referred to as salix or willow; the component parts of a single casket will not necessarily be constructed out of the same species of wood
Term
Semi gloss
Definition
A low luster finish
Term
Semi-tailored
Definition
A combination of a tailored interior with one or more other styles of interior
Term
Shell
Definition
The component parts that compose the cap and body of the casket
Term
Shirred interior
Definition
A style of casket interior in which the material is drawn or gathered in parallel fashion in a particular sewing process
Term
Single hinged panel
Definition
A casket in which the cap is in two pieces: the rim and foot panel form one piece, which is hinged to the top body molding; the head panel forms the second piece, which is hinged to the rim
Term
Slant marker
Definition
Cemetery marker that has a face at a angle greater than 45 degrees but less than 90 degrees to the terrain
Term
Softwood
Definition
any light, easily cut wood; cone bearing or coniferous
Term
Solid wood
Definition
A product that, excepting some hardware components, is made from lumber cut into boards from the trunk of a tree; the casket shell has no components formed from wood by-products
Term
Stainless steel
Definition
A metal alloy of steel, chromium, and sometimes nickel which is used in casket construction; noted for its ability to resist rust
Term
Stamped hardware
Definition
A hardware production method of lesser expense whereby the casket hardware sections are pressed out on a hydraulic press
Term
Stationary bar
Definition
Non-movable casket handle
Term
Steel
Definition
Meal alloy consisting of mainly carbon and iron
Term
Sundry items
Definition
Various miscellaneous items provided or used to complement the services of a funeral director
Term
Swing bar
Definition
Movable casket handle with a hinged arm
Term
Throw (Overlay)
Definition
Aesthetic covering for the foot cap or inner foot panel of the casket
Term
Tip
Definition
The decorative or ornamental part of the casket handle that covers the exposed ends of the bar
Term
Top body molding
Definition
Molding along the uppermost edge of the body panels
Term
Top body molding flange
Definition
Horizontal portion of the top body molding where the gasket is placed on gasket protected caskets
Term
Top seal
Definition
In burial vaults, a method of sealing that utilizes an epoxy compound in conjunction with a tongue-in-groove closure at the top of the vault
Term
Transfer container
Definition
Outer enclosure utilized for the protection of a casketed remains during transportation
Term
Tufted interior
Definition
Style of casket interior created by placing a padding material between a lining material and backing material with subsequent stitches taken, forming small raised puffs
Term
Twill weave
Definition
Textile weave in which threads are crossed over one another to give an appearance of diagonal lines
Term
Unfinished wood box
Definition
Unornamented casket made of wood which does not have a fixed interior lining
Term
Unit pricing
Definition
A method of price quotation that creates one total price package for both service and merchandise
Term
Urn
Definition
A container for cremated remains
Term
Urnside
Definition
A casket design that displays a body panel with the shape of an urn
Term
Vault
Definition
Outer enclosure that offers protection from the earth load as well as possessing sealing qualities
Term
Velvet
Definition
A fabric of silk, cotton, and possibly rayon, with a nap
Term
State casket
Definition
A casket body style with the body side at a 90-degree angle to the bottom
Term
Wood veneer
Definition
Created by gluing a thin layer of wood of superior value or excellent grain to an inferior wood
Term
Wood wool
Definition
Wood shavings
Term
Wrought bronze
Definition
Bronze metal rolled into sheets
Term
Wrought copper
Definition
Copper metal rolled into sheets
Term
Cap
Definition
The topmost part of the casket is the:
Term
Merchandising
Definition
The purchasing, pricing, display, and sale of the product is known as:
Term
Iron
Definition
A metal that is said to be ferrous is also known as:
Term
Valance
Definition
Another term for the extendover is the:
Term
Escutcheon
Definition
A term which refers to the lug on a casket is the:
Term
Eternity Bed
Definition
Similar to the full couch perfection cut, this casket contains no inner foot panel, however, a blanket is used to cover the lower portion of the deceased
Term
Softwood
Definition
This wood is light in texture, non-resistant, and easily worked. It comes from a conifer tree:
Term
Plywood
Definition
This wood is composed of thin sheets of wood glued together so that grains are at right angles to each other:
Term
Copper
Definition
This metal is malleable, ductile, and has a reddish-brown color
Term
Progression
Definition
The price increments between casket prices, when arranged in order of their increasing value, is called the price:
Term
Embossed
Definition
AAn exterior material covering a casket with a raised design above the surface is said to be:
Term
Air seal
Definition
A burial vault which is closed by lowering the dome over the base describes:
Term
Reference to state laws
Definition
All of the following disclosures are required on the GPL by the FTC Funeral Rule except:
- right of selection
- basic service fees
- reference to state laws
- alternative containers
Term
You do not have to do anything else
Definition
If a consumer does not want to accept or look at the General price list, you:
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