Term
|
Definition
| Was known for covering up small pox scars with chalk to make them appear more attractive. |
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Term
14
BEAUTY
1920's- Coco Chanel
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Definition
1st fragrance to be associated with a designer
No.5 |
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Term
|
Definition
- Used to cover up body oder
-Has a conection to fashion |
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Term
14
BEAUTY
Large cosmetic company |
|
Definition
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Term
|
Definition
| Making identification on target customers with recognition of the products features |
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Term
14
BEAUTY
1940's- New York FGI was founded in the 40's by...
(3) |
|
Definition
-Helena Rubenstein
-Estes Lauder
-Elizabeth Arden |
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Term
18
RETAILING
Department Stores
(3) |
|
Definition
1.Bon Marche: Paris
~1st department store, Mid 1800's
2.Macys
~1st US department store, 1860
3.Wanamakers: Philli
~1876
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Term
18
RETAILING
Chain Stores |
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Definition
| Stores with many locations in a large area |
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Term
19
POLICIES vs. STRATEGIES
Deep and Narrow vs. Broad and Shallow |
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Definition
Narrow and deep= Fewer styles
Broad and shallow= Different styles |
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Term
19
POLICIES vs. STRATEGIES
3 Levels of Quality |
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Definition
- Top= finest materials and workmenship
- Intermediate= high quality workmenship but sensitive to price
- Serviceable= low quality everything
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|
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Term
19
POLICIES vs. STRATEGIES
Operational Policies
(3) |
|
Definition
- Ambiance
- Sensory retail (holister)
- Discount ambiance
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|
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Term
19
POLICIES vs. STRATEGIES
Customer Loyalty |
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Definition
| Awarding frequent shoppers |
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Term
19
POLICIES vs. STRATEGIES
Merchandising Policies
(5) |
|
Definition
- Maximize a profit
- Attract a target group
- Make goals- 5% increased on YTD sales
- Adjust to current trends and marketplace needs
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Term
19
POLICIES vs. STRATEGIES
6 Components |
|
Definition
- Stage of the fashion cycle is emphasized
- Level of quality is maintained
- Price range
- ?
- brand policies
- Exclusivity
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Term
|
Definition
- Paid for by manufacturing company or retailor
- Campaign with strategy between client and
- Exspensive
- Appears in fashion magazines
- tv
- radio
- advertising is moving from traditional to digital
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Term
|
Definition
-Free and voluntary info about product or company
-Reported by person |
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Term
|
Definition
| The mention in a magazine or newspaper that exsplains a store/retailor |
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Term
|
Definition
- Designed to enhance the company's image
- long term goals
- reach of publicity
- reach analyzed by advertising dollars that would atchieve same reach
- no garuntee that material info supplied will be used well- or uszed at all
- fashion closets- conection between designers
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Term
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Definition
- visual appeal
- easy movement and comfort
- maintain budget
- space for sale items
- taste of the target customer
- pleasant environment= sales
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Term
20
Visual Merchandising
(4) |
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Definition
- Arrangment and presentation (on floor and displays)
- have a good "Image" for store/des
- by putting clothes together it makes customers be able to visualize the clothes put together
- Window display
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Term
|
Definition
| merger of companies and resources |
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