Term 
        
        Gross margin/sales revenue = Gross Margin Ratio 
Net Income/Sales Revenue = Profit Ratio 
Current assets/Current liabilities = Current ratio 
Gross profit - Profit on goods & services, less the cost of good & services, before operating expenses  |  
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        Definition 
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        Term 
        
        Net sales - cost of goods sold = gross profit 
Gross profit - expenses = operating profit 
Operating profit - taxes = net income (PROFIT)  |  
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        Definition 
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        Term 
        
        | What do you use to determine if a part-time installer is a subcontractor or an employee? |  
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        Definition 
        
        "20 Common Law Factor" test 
  
BM 217  |  
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        Term 
        
        | Define Circumstances (one of the Six Cs of Credit) |  
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        Definition 
        
        The current financial situations of your business and the economy as a whole 
  
BM 83  |  
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        Term 
        
        | What is the most important element of your insurance program? |  
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        Definition 
        
        Your liability insurance 
  
BM 187  |  
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        Term 
        
        | When should you initiate a punch list? |  
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        Definition 
        
        At the beginning and throughout the project 
  
BM 391  |  
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        Term 
        
        | What type of business has limited personal liability, no Federal taxes, no limit on the number of stockholders, and business losses may be deducted from your personal taxes? |  
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        Definition 
        
        Limited Liability Corporation 
(LLC) 
  
BM 69  |  
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        Term 
        
        | What type of assets is your warehouse and showroom? |  
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        Definition 
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        Term 
        
        | What is an account receivable? |  
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        Definition 
        
        Money owed to you by customers 
  
BM 102  |  
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        Term 
        
        | When you subtract liabilities from assets, what do you have? |  
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        Definition 
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        Term 
        
        | How long will it take an inexperienced designer to generate a reasonable sales volume? |  
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        Definition 
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         | 
        
        
        Term 
        
        | What are accounts payable? |  
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        Definition 
        
        Money that you owe to others 
  
BM 103  |  
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        Term 
        
        | When should you have a discussion with your client about your fees? |  
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        Definition 
        
        Very early in the process before you have scheduled the home appointment. 
  
BM page xxxi  |  
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        Term 
        
        | Industry experience suggest salespeople should generate how much in sales per year? |  
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        Definition 
        
        $500,000 to $750,000 per year 
  
BM 112  |  
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        Term 
        
        | If your customer tells you they have been shopping other dealers, what three questions should you ask? |  
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        Definition 
        
        
- What have you seen?
 
- What have you seen that you really like?
 
- Why didn't you buy?
 
 
  
BM 164  |  
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        Term 
        
        | What are the sections in a business plan? |  
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        Definition 
        
        
- Title page
 
- Table of contents
 
- Executive summary
 
- Business description & mission
 
- Market and industry analysis
 
- Competitive analysis
 
- Marketing strategy
 
- Operations and management
 
- The leadership team
 
- The financial plan
 
- Summary and conclusion
 
- Appendix
 
 
BM 53  |  
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        Term 
        
        | What are four keys to a successful business? |  
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        Definition 
        
        
- A qualified entrepreneur
 
- A researched business opportunity
 
- A detailed written plan
 
- A sufficient capital fund 
 
 
BM 3  |  
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        Term 
        
        | Owners and managers must be equally strong in what three major managment areas? |  
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        Definition 
        
        
- Financial management
 
- Marketing management
 
- Human Resource management
 
 
BM 201  |  
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        Term 
        
        | Which taxes are deductible to reduce your taxable income? |  
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        Definition 
        
        
- Sales taxes on items you buy for the business
 
- Fuel and excise taxes
 
- Property taxes and local assessments
 
- Employment taxes you pay (but not federal income tax or the self-employment tax paid by individuals)
 
 
BM 194  |  
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        Term 
        
        | What is the general ledger? |  
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        Definition 
        
        It summarizes data from other journals, including cash disbursements, expenses, and sales and cash receipts journals. 
  
BM 103  |  
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        Term 
        
        | What is the marketing "wheel of fortune"? |  
          | 
        
        
        Definition 
        
        It is a continuous cycle of these steps: 
- Understand target customer
 
- Tailor price/product/packaging/distribution
 
- Communicate marketing messages
 
- Make the sale
 
- Do the installation/ensure customer satisfaction through customer service
 
- After-sale, follow-up communications
 
 
  
BM 308-309  |  
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        Term 
        
        | What are the seven easy steps for selling? |  
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        Definition 
        
        
- Prospect for clients
 
- Initial contact
 
- Qualify the client
 
- Present products & services
 
- Meet objections & concerns
 
- Close the sale
 
- Get referrals
 
 
BM 369  |  
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        Term 
        
        | Human resource managers are responsible for what four areas? |  
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        Definition 
        
        
- Staffing
 
- Basic work place policies
 
- Compensation and benefits
 
- Regulatory issues
 
 
BM 205  |  
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        Term 
        
        | What regulates methods of wage payments and hours of work for employees? |  
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        Definition 
        
        The Fair Labor Standards Act (FLSA) of 1938 
  
BM 219  |  
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         | 
        
        
        Term 
        
        | What are the Six Cs of Credit? |  
          | 
        
        
        Definition 
        
        
- Capital (money invested)
 
- Collateral (assets owned to secure loan)
 
- Character (experience, reputation, credit)
 
- Capability (ability to repay a loan)
 
- Coverage (insurance or precautions to protect investment)
 
- Circumstances (current financial situation & ecomony)
 
 
BM 83  |  
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        Term 
        
        | What are the three elements of success in business? |  
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        Definition 
        
        Finances, Marketing, and Human Resources 
  
BM page xxviii  |  
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        Term 
        
        | What is the operating income statement? |  
          | 
        
        
        Definition 
        
        This statement shows your net income or loss.  Main items are: sales, cost of goods sold, gross profit, expenses and net income or loss.  This report gives you the "bottom line". 
  
BM 104  |  
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        Term 
        
        | What five questions you should ask yourself before hiring a new employee ? |  
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        Definition 
        
        
- Is the business profitable?
 
- Are projections for continued growth positive?
 
- Can the business support another person?
 
- How will an additional person affect current staff?  
 
- Does good customer service require this?
 
 
BM 220  |  
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        Term 
        
        | How do you calculate the multiplier for achieving a gross margin? |  
          | 
        
        
        Definition 
        
        100% - 40% = 60% 
$6,000 cost 
.60 
=  $4,000 Gross Margin or 
40.0% Gross Profit Margin  
  
BM 153  |  
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        Term 
        
        | NKBA recommends goals for gross profit margin and operating expenses to achieve profitability.  What are these goals? |  
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        Definition 
        
        Gross profit margin should be 40% or higher.  
Expenses should be 30% or lower. 
  
BM 153  |  
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         | 
        
        
        Term 
        
        | How do you calculate the markup on a product on which you want to make a 40% margin? |  
          | 
        
        
        Definition 
        
        Selling price =  cost of goods 
                        (100 - gross margin) 
  
BM 153  |  
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        Term 
        
        | What gross profit margin do industry experts suggest as a goal for all kitchen and bath businesses ? |  
          | 
        
        
        Definition 
         | 
        
        
         | 
        
        
        Term 
        
        | What should the second page of a Business Plan always be ? |  
          | 
        
        
        Definition 
         | 
        
        
         | 
        
        
        Term 
        
        | What are typical business liabilities? |  
          | 
        
        
        Definition 
        
        
- Accounts payable
 
- Loans
 
- Credit cards
 
- Taxes
 
- Liabilities may be short or long term
 
 
  
BM 135  |  
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         | 
        
        
        Term 
        
        | What is the balance sheet? |  
          | 
        
        
        Definition 
        
        Assets = Liabilities + Capital 
  
Financial statement that lists your assets and liabilities. 
  
BM 103  |  
          | 
        
        
         | 
        
        
        Term 
        
        | How are marketing and sales different? |  
          | 
        
        
        Definition 
        
        Marketing is about finding customers and getting them interested. 
Sales is when the purchasing decision occurs. 
  
BM 306-307  |  
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         | 
        
        
        Term 
        
        | What is the typical marketing budget range for kitchen and bath dealerships? |  
          | 
        
        
        Definition 
        
        3% to 5% of annual sales volume. 
  
BM 319  |  
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        Term 
        
        | What does a non-exempt classification provide to the employee? |  
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        Definition 
        
        Overtime pay, and other rights enumerated in the Industrial Welfare Commission (IWC) orders. 
Non-exempt can be hourly or salaried. 
  
BM 218  |  
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         | 
        
        
        Term 
        
        What is the recommended breakdown 
(in %) for spending the marketing budget?  |  
          | 
        
        
        Definition 
        
        
- 10% on the universe
 
- 40% on target customer
 
- 50% on repeat & referral clients
 
 
BM 319  |  
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         | 
        
        
        Term 
        
        | What is the most popular legal structure for a small business? |  
          | 
        
        
        Definition 
        
        Sole Proprietorship 
 Almost 75% of the 23 million small businesses in the U.S. are this 
  
BM 63  |  
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