Term
| What is the primary proposition of Agenda Settin Theory? |
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Definition
| Agenda setting is the process in which the news media lead the public in assigning importance to various public issues |
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Term
| What research methods are used to test Agenda Setting Theory? |
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Definition
The researchers first conducted a content analysis of newspaper and television coverage of the campaign
The researchers then interviewed undecided voters about which issues were important |
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Term
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Definition
| When the Adenda setting tells you what to think about, how to think about it and what to do about it |
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Term
| What did Blood and Phillips find to examine behavioral effects of Agenda setting? |
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Definition
A little relationship between media agenda and the prevailing economic conditions-
Also discovered a strong media malady effect |
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Term
| What is the media malady effect? |
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Definition
| Negative economic headlines and stories that depress consumer setiment and leading economic indicators |
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