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| Number one college of Ag Communications in the US |
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| Agricultural Publications |
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| Form of farmers' communication used during the great depression |
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| Agricultural Journals first published |
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| First Ag Joiurnalism courses were offered at this university in 1905 |
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The first class in agricultural journalism was offered at Iowa State
University |
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| Newest froms of disseminating information |
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| Understanding of the process by which food os brought from the farm to the consumer |
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| the process of exchanging information |
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| Method used to convey a message |
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| Channels (methods to convey a message) |
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| Gestering, media, face-to-face, Listening, telephone, or entertainment |
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| another term for a listener |
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| The thoughts or ideas being sent and received |
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| Anything that blocks or interferes with a message External Interference |
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| When a speaker manipulates a message to be what the receiver wants to hear |
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| positive or Negative reaction to the message |
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| Summary at the end of a speech |
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| The process of the receiver drawing meaning from the symbols used by the sender |
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| Body language, facial expressions, eye contact, spaces and appearance |
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| The general direction of a person's life as related work |
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| Specific work that has definate duties and is done in a particular place |
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| Information about a job opening |
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| One of the best ways to develop job leads |
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| A blind call where you don't know who you are calling or any job information |
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| A referal or call to follow up a lead |
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| Most useful job hunting tool |
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| what should always be included with a resume |
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| Who, What, Where,Why, When and How |
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| Heavy dot that preceeds a line of text |
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| Time a person spends talking |
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| Smooth easy flow of speech |
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| Volume and variety in volume for the purpose of emphasis |
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| Being genuine,Honest and straightforward as you present your speech |
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| Saying words to express words |
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| Introduction, Body, Conclusion |
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| size of the body of a speech |
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| Gives the audience the first impression of you and your speech |
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| Introduction of a speaker |
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| builds enthusisum for a speaker, topic or to establish the speaker's credibility |
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| A prepared statement that is fully memorized without exception |
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| A speech that is made ready ahead of time |
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A speech that is not prepared in detail
in advance` |
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| Speech with no preparation |
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| Questions to analyze your audience |
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| Agr, Gender, Religious and political preference, culture and ethnic backround, education level and why are they attending |
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| The year USDA was founded |
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| Intrapersonal Communication |
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| Processing your thoughts prior to speaking |
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| Interpersonal Communication |
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| Communication with another person |
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| Use of words to express ideas |
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| Communication without the use of words |
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| Communicationthat uses letters, texting , email etc. |
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| Focus, Order, Repetition of key words and Kiss off |
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Keep sentences short, concise and to the point. Sentences averaging less than 15-20
words per sentence are easy to read. Also, keeping paragraphs short keeps readers
interested. Use about three sentences per paragraph. |
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Definition
Keep words short and simple. The fewer syllable words you use the better. If you
must use difficult words, be sure to explain them in as simple terms as possible. |
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Be sure to use names and quotes when possible to make the story more appealing to
the audience. |
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| Using active verbs helps to grab the reader’s attention and keeps the story moving. |
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If the reader is to depend on what is read in the paper, the facts must be accurate.
Furthermore, names must be spelled correctly, identifications made properly,
and figures quoted carefully. Without doubt, accuracy is the reporter’s greatest
obligation. |
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If the reader’s time is to be conserved and the publication’s money saved, the story
must be told in as few words as possible. |
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If the reader is to understand what is read, the reporter must work for clarity. A
good news story never raises a question in the reader’s mind that it cannot answer. |
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The key to the story. 1-2 sentences. Pack in as much
information as possible on who, what, where, why and how |
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Definition
Vital statistics and
descriptions about the event or person. Extend on
who, what, when, where, why and how. |
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Incidents leading up to or
following the event. |
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WHO will do, said or did something
WHAT will be done, was said or happened
WHEN it will be done, it was said or happened
WHERE it will be done, it was said or happened
HOW it will affect me or how it was done |
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Definition
In the top left corner of a press release, write the date and author of the
release. On the opposite side, provide contact information. |
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Definition
About two inches below the heading, include a headline in all capital
letters. |
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In all capital letters, write the location (LUBBOCK, TEXAS—) of the story
followed by a dash. |
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Use a powerful statement to grab the reader’s attention. Be sure to get to the
point quickly so readers aren’t guessing. |
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Here include the who, what, where, when, why and how to support the lead.
Answer these questions quickly and concisely. |
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Conclude with facts or basic information. Keep it simple. At the end of the
press release use --30--, --End--, or ###. |
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A boilerplate is written at the bottom of the press release. It contains
background information about the company or organization the press release is
written for. |
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| A statement prepared and distributed to the press |
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| A short phrase or title used to indicate the story content (catchline) |
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| a speaker communicates knowledge about a specific topic to an audience |
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| a speaker attempts to persuade the audience to adopt his/her position in relation to a topic |
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| special occasion speeches |
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| will be different than a speech that intends to inform or persuade an audience |
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These graphics show comparisons of types of interval data including
times, locations and amounts. |
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Trends and frequencies are types of data used in line graphs. No
more than 4 lines should be presented in a graph. |
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Pie charts are used to show the proportion of parts making up a whole
(ex: ethnic background of all students in your high school). |
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| A list of people who can speak positively about a candidate |
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| Thanks people for doing something positive |
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| A service that lists jobs and helps to match people to them |
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| Programs used to direct the operation of a computer |
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| a pictures output resolution |
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Joint Photographic Experts
Group - smaller, compressed picture files |
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| Tagged Image File Format - large, uncompressed and high end photos format |
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| A photo as the camera took it |
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| International Standards Organization - Camera shutter speed |
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| Different color qualities of different kinds of light |
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| combination of red, Green and blue light mixed to create a white color |
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| organizing the subject of a picture |
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| basic composition of a picture |
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| Portion of a picture that is in focus to the camera |
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| the "iris" of a camera controlling the amount of light that may enter |
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| Red Green Blue color format used in TV's |
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| Cyan Magenta Yellow Black Color format for printing |
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| Written information about a picture also called a cutline |
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| measurement of how closely packed the pixels of a picture |
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| Adding or subtracting pixels from a picture |
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| Something used to communicate visually |
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| Shared understanding of a subject |
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Top left gives date and author
right contact information |
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| Capital letters two inches below heading |
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| Capital letters showing location |
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| Written about a timely event |
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| little known, odd or unusual focus |
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| Historical relevance to your audience |
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| accomplishments of a group or individual |
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| places or events people can take part in |
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| How-to-do it yourself feature |
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| Explains how to build or do something |
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| one or two aspects of a person |
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| symmetrical or asymmetrical both sides are equal |
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| spatial relationship between design elements |
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| dominant focus or element |
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| Elements working together for a good design |
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| Pattern for the eye to follow by repeating or sequencing objects |
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