Term
|
Definition
| Gives the benefit of a specific product or service and relies on rational arguements why a customer should by it. |
|
|
Term
|
Definition
| Is advertising that aims to build an image. |
|
|
Term
|
Definition
| Advertising for a company. |
|
|
Term
|
Definition
| Is a company that specializes in creating advertising. |
|
|
Term
|
Definition
| Is the key liaison between the client and the agency. |
|
|
Term
|
Definition
| One who talks to the target markets,conducts research, and even travels to see how the target market lives, works and thinks. |
|
|
Term
|
Definition
| Is a detailed listing of where and when ads will run. |
|
|
Term
|
Definition
| The person who develops the media plan is the.. |
|
|
Term
|
Definition
| Has a writing background and writes the words in the ad. |
|
|
Term
|
Definition
| Helps guide the creative process and ensures that the creative team's work conveys the right message and is in line with the clients needs. |
|
|
Term
|
Definition
| Is to facilitate everything that happens after the client agrees to develop an ad or campaign. |
|
|
Term
|
Definition
| Is a document that outlines the activities to be completed and resources needed to create advertising. |
|
|
Term
|
Definition
| Is a series of related advertisements with a similar look, feel, and theme that centers on a specific product, service or brand. |
|
|
Term
|
Definition
| Is how a company postions it's brand or product in it's advertising |
|
|
Term
|
Definition
| Is a short document that defines the target market and articulates the main message of the advertising. |
|
|
Term
|
Definition
| Is the total number of people who see an ad |
|
|
Term
|
Definition
| The number of times a member of the target audience is exposed to the advertising message. |
|
|
Term
|
Definition
| The amount of time required to place an ad |
|
|
Term
|
Definition
| Involves collecting data that can be classified into meaningful numerical values. |
|
|
Term
|
Definition
| Research that interprets the why and how of people's opinion |
|
|
Term
|
Definition
| Is a legal order to discontinue the deceptive advertising |
|
|
Term
|
Definition
| Correct any false impressions left by the deceptive ads |
|
|
Term
|
Definition
| Monetary penalty, imposed on the offending company. |
|
|
