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| The suggestion that using this product puts the user ahead of the times, |
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| Statistics and objective factual information is used to prove the superiority of the product |
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| Are used to suggest a positive meaning without actually making any guarantee. |
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| The suggestion that some almost miraculous discovery makes the product exceptionally effective, |
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| The suggestion that purchasing your product shows your love of your country. |
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| seems to tackle the problem or issue, but then throws in an emotional nonsequitor or distraction. |
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| Words and ideas with positive connotations are used to suggest that the positive qualities should be associated with the product and the user, |
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| The suggestion that the product is a practical product of good value for ordinary people. |
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| The sugggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style. |
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| Ads that directly appeal to our conscience or emotions. |
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| Ads that promote a greener world and the protection of our environment, |
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| the use of negative comments, sarcasm or puns and imagery to put down a competition. |
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| seems to give a desirable extra something. |
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| A famous personality is used to endorse the product. |
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| Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language. |
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| Avoid complexities and attack many problems with one solution. |
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| the propaganda technique is so widespread that we may not always be aware of its presence in a commerical It means stacking the cards in the favour of the product. They stress the positive qualities and ignore the negative. |
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| Uses appealing words and images to sell the product. The message this commerical gives, through indirectly, is that if you buy the item, you will be using a wonderful project and it will change your life. This cosmetic will make you look younger, |
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| Exploites the desire of most people to join the crowd or be on the winning side and avoid ending up on the losing side, |
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