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| advertisers make it seem as if everyone is buying this product, so you better buy it too. |
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| almost reverse of bandwagon--makes product seem so NEW and COOL that you will be the first on the block to have it |
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| use celebrities or regular people to endorse the product |
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| statistics, percentages, and numbers are used to convince you |
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| technique gets you to associate the good feelings shown in the ad with the product. Makes you believe good feelings will transfer to you with the product. |
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| technique makes you feel left out if you are not buying the product |
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only super-cool people like you even know about the product/idea
cutting-edge |
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"Got milk?" advertisements
Nike advertisements w/ sports stars |
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| "30 percent more effective than the leading brand" |
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| if you buy the product you will be happy, rich, and beautiful like the people in the ad |
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| attempt to persuade reader or listener by appealing to the senses and emotions |
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| attempt to persuade the reader or listener by focusing on the qualifications or character of the speaker |
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| attempt to persuade readers or listeners by leading them down the road of logic (If/then statements) |
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| appeals usually include statements with vivid sensory details, which awaken senses and might manipulate the emotions of the audience |
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