Term
| In the video "Art and Copy" the individual identified as a "rotator" was responsible for what? |
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Definition
| Changing the copy on billboards |
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Term
Which of the following was NOT mentioned in the video "Art and Copy"?
Apple
MTV
Tommy Hilfiger
Ford |
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Definition
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Term
| According to legedn the NIKE slogan "Just Do It" orginiated from where? |
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Definition
| A condemed man's last words before facing a firing squad |
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Term
| What is considered to be the most important part of an ad (often the only elemnet in the ad read by most cusumers)? |
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Definition
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Term
| What is used for amplifaction of the headline and to transition the reader to the body copy? |
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Definition
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Term
| What kind of appeal is copy using psychological appeals to love, hate, or fear? |
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Definition
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