Term
|
Definition
| use words or phrases that seem significant, but aren't |
|
|
Term
|
Definition
|
|
Term
|
Definition
| the specific group of people that advertisers aim to persuade to buy |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| single element that is found only in their product |
|
|
Term
|
Definition
| shows degree and direction |
|
|
Term
|
Definition
| reader’s or listener’s senses or emotions |
|
|
Term
|
Definition
| provable statements and numbers |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| not finish the comparison about the product |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| Literal: Restate Interpretive: Explain the significance Universal: “real world”. |
|
|
Term
|
Definition
|
|
Term
|
Definition
| forgiveness of debts from the court |
|
|
Term
|
Definition
| focuses on the character or qualifications of the speaker |
|
|
Term
|
Definition
| explanation that connects the evidence to the claim |
|
|
Term
|
Definition
| celebrities or regular people praise the product |
|
|
Term
|
Definition
| the buying and consuming of products is good |
|
|
Term
|
Definition
| ask rhetorical questions or make statements about product |
|
|
Term
|
Definition
|
|
Term
|
Definition
| appears that only the cool/select group does, says, or thinks this way |
|
|
Term
|
Definition
| a position statement that makes an argument |
|
|
Term
|
Definition
| a person who tries to persuade people to buy a product or use a service |
|
|
Term
|
Definition
|
|
