Term
Differences In impact b/w Radio & TV
Action
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Definition
| Moving image that makes TV more Mesmerizing |
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Term
Differences In impact b/w Radio & TV
Emotion
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Definition
| Commericals can be entertaining, diverting, amusing, and absorbing |
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Term
Differences In impact b/w Radio & TV
Demonstration |
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Definition
| Seeing is believing; credibility |
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Term
| Slice of life Advertising |
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Definition
| Is simply instruction, is a soap opera format. |
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Term
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Definition
| Dominates message perception. Use visuals and motion to convey message. |
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Term
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Definition
| Music, voices, sound effects |
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Term
| Producing Radio Commercials |
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Definition
| Radio producer is responsible for commerical's casting. recording, mixing and duplication |
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Term
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Definition
| Very expensive & involves many people; techniques include: Live recording, film, videotape, animation, & stop motion |
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Term
| The Creative Team consists of: |
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Definition
- editor
- musicians
- arranger
- composer
- director
- producer
- art director
- copywriter
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Term
Tv production Process
Message design
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Definition
- Get the client approval on advertising strategy
- Create a key frame
- Write the script
- Storyboard the action and scenes
- Get client approval of script & storyboard
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Term
Tv production Process
Preproduction |
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Definition
- Find the right director
- Find the production house or animation house
- Work out details in preproduction meetings
- Locate or build the set
- Cast the talent
- Locate props, costumes, photographic stills
- Get bids for all production operations
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Term
Tv production Process
Production (the shoot) |
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Definition
- The director manages the shoot
- Record the action on film
- Record music, voices, and sound effects.
- Create the on-screen graphics
- Create the computer graphics
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Term
Tv production Process
Post production |
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Definition
- Edit the film
- Mix the audio track
- Syncronize the video & audio
- Give a presention tape to client for approval
- Duplicate videotapes for distribution
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Term
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Definition
| Most important element since there are no visuals |
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Term
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Definition
| creates moods, can be original, sydicated or previously recorded |
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Term
Radio Tools
Sound Effects |
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Definition
| Restraint usually a good rule when using |
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Term
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Definition
| Longer-format commericals of 2,5 or 30 minutes. |
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Term
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Definition
| Linking branded products to films & Tv shows |
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Term
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Definition
| Used for product literature, news releases, direct marketing & training films |
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Term
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Definition
| Filmed commericals that run before the featured movie |
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