Term
| Structure of the TV Industry |
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Definition
Networks (wired & unwired)
Public Broadcasting Service
Cable/Subscription
Syndication
Local
Interactive |
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Term
| Network (wired & unwired) |
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Definition
whenever two or more stations are able to broadcast the same program that originates from a single sources
Example:
Fox Broadcasting Company
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Term
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Definition
can be owned by the national companies
OR
they can be independent |
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Term
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Definition
| sales representative organizations that represent large market stations on a commission basis |
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Term
| Attractive medium for advertisers since it reaches affluent, educated households, minority market segments, and lower income consumers |
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Definition
| PBS (Public Broadcasting Service) |
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Term
| 2 in 3 homes subscribe; grown b/c of programming options |
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Definition
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Term
| 2 categories of cable scheduling |
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Definition
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Term
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Definition
| affliated with a network and carry both network programming and their own programs |
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Term
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Definition
| tries to reach certain audiences in way that is more effective than network, cable or local television |
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Term
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Definition
| TV or radio programs purchased by local stations to fill in open hours |
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Term
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Definition
Includes reruns of network shows
Must have 88 episodes before it can be syndicated |
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Term
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Definition
Shows that did not meet the minimum number of episodes
Move into syndication even as they continue to produce new episodes |
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Term
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Definition
One with computer capabilities
3 types:
Video-on-demand
Pay-per-view
Bandwidth technology |
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Term
| Changes in Broadcast Television |
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Definition
- Cable is entrenched worldwide; still growing
- Battle over who controls TV technology
- Network TV's viewership has declined
- TV is fragmented medium
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Term
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Definition
| Appear in the breaks between programs, usually local buyers |
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Term
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Definition
Records when TV is used
What station is watched |
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Term
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Definition
| Provides data on who is watching shows |
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Term
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Definition
- Which TV show is being watched
- Number of households watching
- Which family members are watching
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Term
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Definition
- Reach a large audience & cost efficient
- Use of sounds & moving images for strong impact
- Pervastive influence on consumers' taste & perception
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Term
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Definition
- High cost of producing & running commercials
- High level of clutter
- Nonselective
- Lack of flexiblity in scheduling
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Term
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Definition
- AM Radio
- FM Radio
- Web Radio
- Cable & DAB Radio
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Term
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Definition
| Group of local affliates connected to one or more national networks through telephone wire & satellites and has increased poplularity |
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Term
| Network radio has increased popularity because of: |
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Definition
- Complete market coverage
- Consolidation that produced 4 major networks
- Increase in syndicated shows
- Emergence of unwired networks
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Term
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Definition
| the geographic area that can pick up the station clearly |
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Term
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Definition
| measures the number of homes that are tuned in a station |
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Term
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Definition
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Term
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Definition
| conducts random phone interviews asking listening preferences |
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Term
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Definition
- new form of broadcast media
- formats for delivering ads
- web pages
- banner ads
- e-mail
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Term
| Broadcast & interactive media strategies |
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Definition
- Cost of the medium
- Ability to meet advertising objectives
- Ability to accommodate the style of message
- How targeted the audience is
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