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Advertising Chapter 9
Moriarty, Mitchell and Wells
5
Advertising
Undergraduate 4
03/29/2011

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Term
affiliate
Definition
A station that contracts with a national network to carry network-originated programming during part of its schedule.
Term
broadband
Definition
A bandwidth that has more capacity to send data and images into a home or business through a cable television wire than the much smaller capacity of a traditional telephone wire or television antenna system.
Term
broadcast media
Definition
Media, such as radium television, and interactive media, which transmit sounds or images electronically.
Term
broadcast network
Definition
A national group of affiliated stations through which programming and advertising are distributed.
Term
cable radio
Definition
A technology that uses cable television receivers to deliver static-free music via wires plugged into cable subscribers’ audio systems.
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