Term
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Definition
The use of a name, symbol or design to identify a product.
Marketing activities to establish, enhance, maintian or change cognitive and behavioral responses to the brand. |
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Term
| Over what three revolutions did the brand form? |
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Definition
- Agriculture
- Industrial
- Post-industrial
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Term
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Definition
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Term
How much is spend on advertising?
Where does the money go? |
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Definition
$850 per person
85% creating the message
15% buying media |
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Term
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Definition
| These ads are hardly subtle the tell you why a product is right for you |
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Term
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Definition
| less about direct benefits of the product - deals with emotions and positive attitudes |
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Term
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Definition
TV
Radio
Outdoor Advertising
Newspaper, Magazines |
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Term
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Definition
Internet: google, youtube
Telephone marketing
response cards |
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Term
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Definition
Push: advertiser controls exposure to ad
Pull: consumer controls communication with brands |
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Term
Intergrated Marketing Communication
IMC |
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Definition
Advertising
Marketing Public Relations
Sales Promotion
Event Marketing and sponsorship |
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