Term
|
Definition
| cost per thousand - cost/audience*1,000 |
|
|
Term
|
Definition
| cost per percentage point (rating) |
|
|
Term
|
Definition
| audit bureau circulation, consumer magazine demographic thing |
|
|
Term
|
Definition
| designated marketing area |
|
|
Term
|
Definition
| household using television |
|
|
Term
|
Definition
| run of press, they can put the ad wherever they want |
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| daily effective circulation (outdoor ad) |
|
|
Term
|
Definition
| standard rate + data service (research data), publishes rates of all major media, also research stuff |
|
|
Term
|
Definition
| how many billboards in campaign |
|
|
Term
|
Definition
| ad up ratings for each ad in the campaign to get a large comprehensive rating |
|
|
Term
|
Definition
|
|
Term
| two important questions for ads |
|
Definition
| who is the target? what is the goal? |
|
|
Term
|
Definition
| pretty easily quantifiable groups of people |
|
|
Term
|
Definition
| groups based on opinions - - the study and classification of people according to their attitudes, aspirations, and other psychological criteria, esp. in market research. |
|
|
Term
| advertising approach to media |
|
Definition
|
|
Term
| viewer perspective of media |
|
Definition
| education, entertainment, info |
|
|
Term
|
Definition
| one specific type of media |
|
|
Term
|
Definition
| more specific, not just TV, but Desperate Housewives |
|
|
Term
|
Definition
| audience delivery business, collective body of people selling stuff, selling audiences to advertisers |
|
|
Term
|
Definition
| brand development index, trade magazines demographic |
|
|
Term
|
Definition
| category development index |
|
|
Term
|
Definition
|
|
Term
|
Definition
| the people you are trying to reach, the more specific you can be the better |
|
|
Term
|
Definition
| uses people meters to measure ratings |
|
|
Term
|
Definition
| consumer research, mediamark research inc. |
|
|
Term
|
Definition
percent of a population (usually measured in households) viewing the media
- 1 rating = 1% of households viewing the media |
|
|
Term
|
Definition
percentage that watched out of households using television
- HUT – household using television
o 4 out of 5 = 80% |
|
|
Term
|
Definition
gross rating point, add up all the ratings
Multiple ratings 20 + 15 + 20 = 55
- someone might say they want to have a 100 GRP campaign and they’ll keep buying more ads in more places until they get it
o 100 GRP is equivalent to 100% of the population but not the same per say |
|
|
Term
|
Definition
generally refers to the subscriber/buyer, first person to get it
Total readership – includes pass along, everyone that reads it |
|
|
Term
|
Definition
| estimation of all people that read it, audited circulation*RPC |
|
|
Term
|
Definition
| a guarantee of circulation from a company to advertisers |
|
|
Term
|
Definition
|
|
Term
| nontraditional mass media |
|
Definition
|
|
Term
|
Definition
| anything that isn’t just sending out a huge message toward a generalized audience |
|
|
Term
|
Definition
|
|
Term
| principles in selecting media |
|
Definition
| start quantitative, look at numbers, then qualitative |
|
|
Term
|
Definition
typical media that accumulates audience slower over time and faster
- faster: billboard, high traffic area
- slower: magazine, only get it once a month |
|
|
Term
|
Definition
| how many times do each of the people get reached |
|
|
Term
|
Definition
| how many different people the media reaches |
|
|
Term
| look at pros and cons of mediums |
|
Definition
|
|
Term
|
Definition
| paid communication with the intent of persuasion |
|
|
Term
| what do you need for advertising effectiveness |
|
Definition
|
|
