Term
| Historical Analysis of a product |
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Definition
how long has it been around?
level of success?
positioning?
parent company? |
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Term
| Interpreting Sales Trends (Factors) |
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Definition
| Economic, Social, Political, and Cultural Factors |
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Definition
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Term
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Definition
| % of Total Category Volume/ % brand share of volume |
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Term
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Definition
Category Development Index:
descriptive statistic that rates category sales in a potential region or market in relation to the US average |
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Definition
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Term
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Definition
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Term
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Definition
Brand Development Index:
Statistics that describes how a brand is performing against other brands in the category
-take average for category and set as 100 |
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Definition
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Definition
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