Term
| What is the formula to find rating? |
|
Definition
| (Impressions/Universe) x 100 |
|
|
Term
|
Definition
| The number of opportunities a person has to see an ad. Measures "eyeballs" on a medium. |
|
|
Term
|
Definition
| Includes duplication - a person has more than one opportunity to see an ad |
|
|
Term
|
Definition
| indicates the possibility of multiple impressions per target member |
|
|
Term
|
Definition
| A PERCENTAGE of target audience that can be exposed to an ad |
|
|
Term
| How do you find one rating point? |
|
Definition
|
|
Term
|
Definition
| The number of target persons exposed at least once to an ad. |
|
|
Term
|
Definition
| ((target audience with opportunities to see ad)/(target audience)) x 100 |
|
|
Term
| Average Frequency Formula |
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
| How many times a person had the opportunity to view the ad. |
|
|
Term
|
Definition
| total cost/total impressions x 1000. What it costs to reach 1000 people |
|
|
Term
|
Definition
| What it costs to gain 1 rating point. Total Cost/Total GRPs |
|
|
