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ACS BOK 5 - Marketing
How to Sell Cheese
12
Culinary Art
Professional
07/01/2013

Additional Culinary Art Flashcards

 


 

Cards

Term
Marketing elements
Definition

Placement in category

Target customer

Target price

promotion

sales support

Seasonality

Exclusivity

Term
What dictates ordering schedule?
Definition

Lead time

Shelf Life

Cost

Term
What is most critical component in buying cheese?
Definition
Shelf life of cheese.
Term
In ordering what does shelf life dictate?
Definition

Lead time

Minimum order

Term
As perishability increases what should be axiom re ordering
Definition
Order less, more often.
Term
Who operated the Block Market for Cheese?
Definition

The Chicago Mercantile Exchange.

The price flucuates daily with the average published at the end of each week.

Term
Considerations for cheese merchandising
Definition

What kind of case?

 

Balance between function and beauty.

 

How to organize the cheese

 

Cross-merchandising.

 

Signs, romance cards?

 

What %/part of case is being re-merchandised?

Term
Types of cases
Definition

Coffin

upright cases

multi-decked

service cases with glass fronts

Term
Organizing cheese in case
Definition

Know your target customer 

 

Organize logically and in groups by use and families

 

Consider where you want your high volume products to drive traffic to other items you want noticed.

 

Consider what can be used for OORD.

Term
Tips for displaying
Definition

Big, bountiful displays draw attention.

 

Stack cheese to bring heights (within load levels)

 

Retain pretty labels and packaging for ambient backgrounds.

 

Cross-merchandising with pairing items to increase ring.

 

Signage for fun and facts. Include milk, country of origin, name, price (?)

 

Be careful re-arranging as it frustrates customers.

Term
FOur "P"s of Marketing
Definition

Product

Price

Placement

Promos

 

Harvard study found that sales increase 50% whenever a "sale" sign is added to a product.

Term
Selling Cheese
Definition

Knowledge of products

Knowledge of services

Knowledge of customers

Knowledge of competition.

 

 

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