Term
| true of false: the fame of the accessories designer is not as important as the fame of apparel designers. |
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Definition
| FALSE: The fame of accessory designers is as important as the fame of apparel designers and in many cases the same famous name |
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Term
| What must the accessory industry be prepared to do? |
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Definition
| Design and produce styles that blend, follow, or lead and innovate |
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Term
| the fashion accessories categories include: |
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Definition
| footwear, handbags, gloves, hates, neckwear, eyewear, and jewelry |
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Term
| What are some proffessions where you associate the shoes with them/ |
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Definition
| Cowboy, ballerina, firefighter, athletes |
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Term
| Name the kind of shoe different types of people/women tend to wear |
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Definition
-Designer shoes for society leaders
-Stilettos for stars and models
-Working and younger women turn to comfort and solid footing |
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Term
| What was once the most important category of men's shoe and what is the norm now? |
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Definition
Dress shoes used to be the most important, now men are retiring to more dress casual and casual shoes.
-used to only be preffered by men ages 18-25 and are now worn by men of all ages |
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Term
| How do children shoes get their style? |
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Definition
| Adapted from adult styles |
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Term
| What si the favored school footwear for children? |
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Definition
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Term
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Definition
-Play an important role and continue to make inroads on traditional shoes
-Since the 80's, athletic shoes ahve proliferated and become a seperate, mature catagory
-the market has become more specialized w/ shoes for every activity- walking, running, biking, hiking, and climing, etc |
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Term
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Definition
-Clothing designers designing shoes
-Tremendous growth of overseas manufacturing; 98% produced overseas
-strong relationship between shoes and the clothes they are worn with
-Retailers coordinating shoes and apparel; dual distribution; leased shoe departments; US stores such as Timberland, 9 West |
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Term
| Where is the center for marketing shoes? |
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Definition
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Term
| When did fashion pick up on shoes? |
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Definition
| After WWII- so mid-late 40's |
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Term
| Brief history of the shoe |
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Definition
-in the 18th century, the first RTW shoe was only available in 3 widths and 5 lengths
-the wealth had them custom made
-today shoes are cemented instead of stitched |
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Term
| What are the functional purposes of gloves? |
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Definition
| protection, warmth, athletics, work |
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Term
| Gloves go through what kind of popularity? |
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Definition
| "Cyclical popularity" because sometimes they are in fashion and other times they are not |
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Term
| Since gloves are not popular all the time, what kind of production have they gotten involved in? |
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Definition
Niche Production- very specialized production within different areas of use
-skiing/snowboarding
-baseball/batting
-work gloves
-hunting
-doctors
-football |
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Term
| What are manufacturers that make gloves called? |
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Definition
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Term
| Which category of accessories is the most labor intensive and the most difficult to produce? |
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Definition
Gloves
why?
-Small parts and pieces
-many steps involved
-sewing on curves, slower speeds
-fabric has to be more mechanized
-Skill required |
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Term
| in the 16th century, who was only allowed to wear gloves? |
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Definition
| Clergy or nobility; they denoted rank and authority |
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Term
| What is a brief history of the Milinery (hat) industry? |
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Definition
-Late 20th century saw them evolve into status symbols
-americans who watned to distinguish themselves from immigrant peasants took care to wear hats
-protected man from blows to the head, blocked sunlight etc
-like gloves, they suffered a tremendous loss during the 60's and 70's due to the casual dress approach and elaborate women's hairstyles
-During that time, the National Millinery Institute researched, publicised and campaigned in a vast unsuccessful effort to reverse the trend
-as we know, no amount of sales promotion can change the direction of a fashion movement |
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Term
| Unlike gloves, hats have staged a ________. |
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Definition
Comeback!
-fierce winters in the late 90's
-designers constantly featuring flambuyant hats in runway shows
-awareness of harmful effects of sun exposure
-baseball caps are requirements for young men, and are seen increasingly as fashionable on young women |
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Term
| Eyewear is the ____ fastest growing category in luxury goods. |
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Definition
3rd
1st is shoes, 2nd is handbags |
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Term
| What is one of the current reasons eyewear has become more popular? |
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Definition
| move to protect eyes from UV rays |
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Term
| What are devoted to eyewear that are in virtually every mall? |
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Definition
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Term
| What have designers especially capitalized on within the eyewear movement? |
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Definition
| creating frames for glasses |
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Term
| what are the three categories of jewelry? |
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Definition
| Fine, Costume, and Bridge |
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Term
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Definition
| -High and precious segment, often leased in department stores; called O Couture |
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Term
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Definition
| Made out of all kinds of materials and occupies the lowest point segment in the classification |
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Term
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Definition
| The middle ground for metals and stones. LIke it's RTW cousin, it provides price points between fine jewelry and costume jewelry |
|
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Term
| what kind of metals are used to make Fine jewelry? |
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Definition
| Only precious metals such as gold and platinum are used to make fine jewelry |
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Term
| in fine jewelry, what are stones called? |
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Definition
Gemstones
always come from natural mineral formations
examples: diamonds, emeralds, rubies, saphires, etc |
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Term
| Is fine jewelry hand crafted? |
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Definition
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Term
| What are some famous jewelry stores and designers? |
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Definition
| Tiffany's, Chartier, Van Cleef |
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Term
| Is costume jewelry mass produced or hand crafted? |
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Definition
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Term
| What are some of the Characteristics of Costume jewelry? |
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Definition
-Mass produced
-Attractive in their appearance
-Less costly and lack importance of fine jewelry
-pass production methods are used in contrast to the handcraft of fine jewelry
-Large firms dominate the industry |
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Term
| What are some characteristics of Bridge Jewelry? |
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Definition
-Forms a bridge in price, material and style btw fine and costume jewelry
-fills the public's demand for reasonable priced authentic jewelry |
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Term
| What are some different kinds of jewelry? |
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Definition
| Ethnic Jewelry, watches, rings, bracelets, necklaces |
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Term
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Definition
Newer Category that includes jewelry pieces from all over the world at all price points
-sells, stones, wood, or fabric, chinese inspired jewelry made of jade, coral or fabric
-religious or spiritual symbols
-firms making liscenced copies or reproductions of museum jewelry |
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Term
| What are the 3 basic types of watches? |
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Definition
| Mechanical, self-winding, and quartz |
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Term
| Trends in Jewelry accessories |
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Definition
-adapting or changing a style in mid-season, may be required to stay on top of current trend
-Recent years=business boom
-has been given a boost by it's association with designer names |
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Term
| Hoisery is the ___ largest accessory |
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Definition
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Term
| When skirt lengths moved up, there was more/less interest in the hoisery industry |
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Definition
|
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Term
| with the introduction of what did hoisery become a fashion accessory? |
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Definition
NYLON
before that there was silk, cotton, wool, rayon stockings w/ seams in the back
always go back to the discovery of nylon when they talk bout their breakthrough; easier to care for and stronger |
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Term
| When the war started, all nylon was pulled off the market to aid to the war effort, what did women do? |
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Definition
women either went bearlegged or wore leg makeup
when it came back, they made itinto sheerer weights and made it more of a barelegged look |
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Term
| When did fashion first enter the hoisery category? |
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Definition
1950's
1950's
introduced colors other than black and skin toned
1960's major accessory, mini skirts,
1970's- women started wearing pants; growth in knee highs and ankle hoisery
1980's- changes in lifestyle; athletic shoes; big push for fitness and athletic influence; more textures in mantyhose and tights
1990's-more push on casual dress; drop in sales for pantyhose; increase in trouser socks; dress sock
2000's- brightly colored tights |
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Term
| What are some hoisery industry characteristics? |
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Definition
-dominated by large firms
-many are divisions of large textile or apparel firms
-over half of production is in North Carolina
-lot of competition: offshore, US competetors
-hoisery mills-in house-inside shop; produce all steps necessary to produce finished hoisery; gray goods- unfinished fabric
-most of marketing is done out of NYC showrooms |
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Term
|
Definition
-technological advancements
when stretch-yarns came in, spandex made a huge difference in fit
-make it possible to make support hose, control tops, knee highs, stretch hoisery |
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Term
| Merchandising and marketing of Hoisery |
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Definition
-focus on national brands on newpaper, tv, etc
-today, more focus is on private label goods
-brand names are older and better established than most other accessories such as Hanes, Burlington, Around the Clock
-designer label brands are popular with licensing agrements; ads prestige to any items; sara Lee owns hanes, leggs and donna karen
-retailers are into private labels of hoisery
-mass merchandised brands; channels of retail has changed cuz now you can find it almost anywhere |
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Term
| fashion trends in hoisery |
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Definition
-all in ones
-try to meet customers needs; aging, larger, control top
-competition from industrialized countries such as Japan, England, and France |
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Term
T/F
There are now manufacturers on retail levels and relailers on manufacturing levels |
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Definition
TRUE
ex. manufactueres have a factory outlet bc they want an outlet for overstocks or want to have more control so more consumers see their goods |
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Term
| What does the NRF stand for? |
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Definition
| The National Retail Federation |
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Term
| What kind of retail stores are there? |
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Definition
| Department stores, specialty stores, and discount stores |
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Term
|
Definition
Entertainment is key componene of today's shopping experience
-many no longer carry hardlines
-organization of department stores; parent or flagship stores and brance stores; buyers purchase for areas |
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Term
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Definition
-limited lines of merchandise typify them
-private label retailer- is a variation of the specialty store carrying only products it makes itself, GAP, ann taylor
-narrower target market |
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Term
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Definition
-sell name brand merchandise at less than retail price
-discounters turn in profit by
--keeping overhead low and service minimal
-organizations; buyers are responsible for several departments instead of a single category
-entertainment is a big part of experience, bluel light special; greeters |
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Term
| What are the 2 forms of ownership? |
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Definition
Sole Proprietors (90%)
Chain Organizations
Leased departments
Franchises |
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Term
| What is another type of fashion retailer? |
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Definition
Off-Price
-late rise/early peak
-compete directly w/ department stores
-sell brand name designer at lower than normal prices
- TJ maxx, marshals
Factory outlet stores
- |
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Term
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Definition
carry the ultimate narrow and deep seletion allowing for deep purchasing discounts which are passed on to the customers in the form of low prices
Home Depot; Barnes and Noble |
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Term
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Definition
| the appeal for individuallity is one of the driving forces behind boutique revival |
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Term
| non store retailers have 4 categories |
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Definition
direct selling
catalogue
tv home shopping
internet |
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